2001 Ford Excursion Limited on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Daily Driver: 2015 Ford Edge Sport

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Ford Edge Sport, reviewed by Adam Morath. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi. I'm Adam Morath for Autoblog and in today's Daily Driver we're with the 2015 Ford Edge. It's been completely redesigned and I really think that it needed it because this was always kind of the last car to come to mind when I was considering all of Ford's lineup. It was sort of forgotten. I don't think that will be the case anymore. It looks great. They revamped the exterior. The first thing I noticed walking up to the car when they first dropped it off was [00:00:30] the great job they've done with the taillights. They've got a very high tech look to them. You have LED accent lighting that surrounds the tail lamps and then a light bar that spans the entire deck lid. It looks pretty cool, very angular, a lot sportier than the previous models. We also have the optional HID headlights so if you combine that with what I've already told you about with the [00:01:00] tail lamps, and also the ambient lighting inside this vehicle ... It just feels like the lighting in general was very well considered on the Edge and gives it a very modern feel. The nice design continues to the interior as well. You've got leather panels with contrast stitching on the sport model. You've got a nice center console that actually has some storage underneath it, so it's sort of a floating center console. The only thing is there is still a little bit of cheap plastic [00:01:30] used on the interior. That's a common complaint of automotive journalists worldwide, but this one I can see already has a few scratches on it. You can also get this vehicle with 20-inch aluminum wheels or 21-inch matte black aluminum wheels. Here we've got them wrapped in Perelli. I haven't been on a track or anything where you could really get a sense of the performance, but again, that just adds to the sporty look of the Edge in the sport trim level. It has the new 2.7 [00:02:00] liter Eco Boost V6 and I have been really happy with this powertrain. It puts out 315 horsepower, 350 pound feet of torque, and that's that twin turbo working for you. It helps with acceleration and passing at highway speed, so it checks both boxes there.

Peel and Ford Transit do a great Austin Powers impression

It's no secret that the average fullsize cargo van is big. Like, really big. Expressing that size, though, without actually seeing the van in question, is a pretty tall order. When viewed from the right angle, even something as big as a cargo van can appear very small (look up forced perspective, to see what we mean). That's why it's always good to have a second object on hand, to provide a sense of scale. Ford took this simple idea to the extreme, illustrating the size of the new Ford Transit by pulling the world's smallest production car, the Peel P50, nose first into the van's 487-cubic-foot cargo area. That's no big deal, though, right? After all, at just 54 inches long and 39 inches wide, the Peel would fit quite happily in even the smallest fullsize truck bed. Ford takes it a step further, though. With the help of an actual reverse gear (we're guessing this is a CVT-equipped, electric model), the P50 manages to turn itself around and drive out. It does this in less than two minutes. So yeah, the Ford Transit is a pretty big van. Take a look below for the video from Ford. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Peel P-50 and Trident News Source: fordvideo1 via YouTube Auto News Humor Ford Minivan/Van Commercial Vehicles Videos ford transit