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Ford sticking with manuals for RS models

Traditional stick-shift gearboxes may be losing ground quickly to dual-clutch transmissions, but Ford knows what hot hatch enthusiasts want. That's why it's sticking with manual transmissions on its RS models for the foreseeable future. The Blue Oval automaker caught our attention yesterday when it revealed the new Focus RS, packing an upgraded version of the turbo four from the Mustang, a trick new all-wheel-drive system and an old-school six-speed manual. After speaking to Ford's product chief Raj Nair at the hot hatch's launch, Autocar reports that the six-speed is here to stay. "All our current research says that customers really like these kinds of cars to have a manual gearbox," Nair told the British publication. "We'll keep looking at market trends, and of course we'll give customers what they want, but for now the manual stays." Autocar further suggests that the same principle will apply to any further Rallye Sport models, so if and when a Fiesta RS rolls around, it's likely it will stick with a stick as well. Although the less potent Focus ST is offered in diesel and wagon forms overseas, wherever it's sold and in whatever form, the six-speed stays a constant in that model as well, just as it does in the smaller Fiesta ST. That doesn't mean that other Ford Performance models won't go without a clutch pedal, though. The new GT employs a seven-speed dual-clutch gearbox and the new F-150 Raptor channels its muscle through a ten-speed automatic. But as far as Ford's hot hatches go, it looks like the manual will remain alive and well. Related Video: Featured Gallery 2016 Ford Focus RS News Source: Autocar Ford Hatchback Performance manual ford fiesta rs

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford's struggles in China continue as November sales drop 8 percent

Ford's sales in China fell 8 percent in November from a year ago, following a 5 percent decline in October, the U.S. automaker said on Monday. The firm's sales in the first 11 months of the year totaled 1.06 million vehicles, down 6 percent from the same period a year ago. Ford's China sales growth has lagged behind rivals in the world's top auto market this year, with the carmaker now looking to overhaul its strategy to revive growth in China under new chief executive Jim Hackett. Among other moves, the review of its China operations will likely see Ford focus on segments such as electric cars and electric commercial vans, with China encouraging to help clean up its polluted and congested city centers. Ford is looking to roll out more new-energy vehicles for China and is planning to experiment with a more direct selling approach in a partnership with Chinese e-commerce giant Alibaba Group Holding Ltd. Reporting By Norihiko ShirouzuRelated Video: