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Ford will probably never offer two RS models at the same time

Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Ford Mustang Shelby GT350 to start at $47,870 [UPDATE]

UPDATE: After reaching out to Ford, we've been told by spokesman Said Deep that while the Blue Oval hasn't formally announced pricing for the GT350/GT350R, the document obtained by Mustang6G is accurate. Look for a second post when Ford makes its formal announcement at a later date. Ladies and gents, the Ford Mustang Shelby GT350 will be something of a bargain. Mustang6G has a leaked pricing sheet that indicates the base model will start at just $47,870, while the track-oriented R adds $13,500 to that price. Neither figure includes an $825 destination charge. That means that the high-performance Mustang will undercut, well, a lot of stuff. The GT350R is nearly $11,000 less than a Chevrolet Camaro Z/28 and is $2,830 less than a base BMW M4. The standard GT350, meanwhile, slots below the base Chevrolet Corvette by $7,130, while the price should even be within the reach of some Camaro SS 1LE consumers. In short, the GT350 and GT350R should appeal to a lot of people based purely on price alone. With the previous leak on options pricing, figuring out the cost of your ideal GT350 requires nothing more than some simple addition. While a leaked document such as this is often met with an initial degree of skepticism, Mustang6G reports that the prices are real and are showing up within the Ford dealer system. Naturally, we've reached out to Ford in an attempt to confirm this report. Should they get back to us, we'll be sure to update this story. See Ford's comment up top. Until then, head into Comments and let us know what you think of the starting prices for the GT350 and GT350R.