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Auto blog
Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around
Mon, 30 Jun 2014Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.
MotorWeek finds nice things to say about the 1993 Ford Probe
Tue, Mar 8 2016This latest in MotorWeek's series of Retro Reviews continues its recent trend of remembering the massive glut of sports coupes that hit the market in the '90s. While vehicles like the Mitsubishi 3000GT, Mazda RX-7, and Ford Mustang all enjoy solid reputations down to this day, the 1993 Ford Probe, well... doesn't. As you'll soon see, though, the show's opinion suggests the coupe's second generation isn't really all that bad. Turns out they just weren't particularly sporty. Ford and Mazda developed the Probe together, and the Japanese company supplied both the base 115-horsepower 2.0-liter four-cylinder and the 164-hp 2.5-liter V6 in the GT trim. The original's pseudo-angular look gave way to a much smoother shape for the second generation. Of course, pop-up headlights remained, which were a design hallmark for many of this era's sports coupes. After driving it, MotorWeek proclaims the Probe is "a winner" and considers the handling a "delight." That's not a big surprise, considering that in those days, a car had to be really bad not to get a decent review from Television's Original Automotive Magazine. However, the show hints at some of the reasons the coupe isn't so well remembered today. Even the GT reportedly suffers from soft springs and lots of understeer, which sounds like exactly the opposite anyone hoping to drive the coupe enthusiastically would want. To sum it all up, we're sure you're just as happy as we are that Ford went back on its initial plan to shelve the Mustang in favor of the front-drive Probe. Related Video:
Production Ford Escort heading for Beijing
Wed, 16 Apr 2014Ford's long-dormant Escort nameplate returned affixed to a sedan concept at last year's Shanghai Motor Show. While not exactly a beauty, it showed a clean, straightforward take on Ford's current styling. The Blue Oval said at the time that it wanted to create a model that was stylish "but not one that is arrogant or pretentious." Job done. A year later, it looks like the minimalist vehicle might make its production debut at the Beijing Motor Show.
Autocar claims that the streetgoing version has been confirmed to it for the upcoming show, but so far, Ford isn't saying. If unveiled, the Escort is likely to be produced locally for the Chinese market with a domestic partner. Powertrain details remain a secret, but it seems highly likely that any production model would use a small three- or four-cylinder engine and front-wheel drive. Sales in other major world markets like ours are unlikely, but a test car was recently spotted in Europe.
Autoblog contacted Ford for confirmation, but the automaker demurred, with a spokesperson saying only, "At the moment, we are not confirming any vehicles planned for the show." It looks like we will have to wait to know for sure.