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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

2013 Ford C-Max Hybrid

No Prius Killer
As much as we enthusiasts like to rail on the lowly Toyota Prius as the harbinger of death for all we hold dear, there's no denying the machine's absolute and interminable grip on the hybrid hatchback market in the United States. Toyota has so thoroughly sunk its teeth into the segment that you can clearly hear the automaker's incisors clacking against one another with the conclusion of each financial quarter. And there's little wonder why. Buyers can plop down less than $25,000 and have a runabout that can return up to an estimated 51 miles per gallon in the city, leaving every other entry on the market with precious little gristle to gnaw on.
Enter the 2013 Ford C-Max Hybrid. With its claimed 47 mpg combined, the funky little hatch from Europe already falls behind the 48 mpg city offered by the Prius, but that marginal sacrifice in fuel economy could be a small price to pay for buyers who want a credible alternative to the stalwart Toyota. Unfortunately, like the Fusion Hybrid, the C-Max Hybrid had trouble even approaching its Environmental Protection Agency estimates during our time with the car.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen