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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford Focus ST, Fiesta ST buyers to get free Octane Academy driving school

The Ford Focus ST and Fiesta ST have created plenty of excitement in the sport compact segment, and Ford is looking to make sure that owners are driving and enjoying their cars to the best of their abilities. As an added bonus for buying one of these sporty hatchbacks, Ford will provide a complimentary ST Octane Academy session to be held at the Miller Motorsports Park in Utah.
Attendees will be responsible for travel and lodging, but Ford will provide the driving school free of charge. Included in this two-day trip, ST owners will get class instruction and driving instruction in prepped Focus ST and Fiesta ST models on the track and autocross course. Some karting action will also be involved as will a tour of Ken Block's Hoonigan Racing headquarters located nearby. If this doesn't sound like enough fun, there is also an optional day of activities that includes some more track time in a Mustang GT and off-road instruction in an F-150 SVT Raptor.
Ford told us that those who have already purchased a Focus ST or Fiesta ST will still be able to attend the performance driving school, but the press release, which is posted below, makes it sound like it applies to original owners only. Ford has yet to announce its schedule for the ST Octane Academy or prices for additional activities or guests.

Ford spider screen keeps creepy-crawlies out of cars

Ford is waging a global war on spiders with the 2016 Focus RS. The little beasties can be a real menace to a vehicle by blocking lines with their dense webs, but engineers at the Blue Oval now have a new screen that they claim keeps the bugs at bay. Yellow sac spiders especially like to craft their webs in fuel vapor lines, but blocking the way can cause pressure to build, leading to a safety issue. Implemented in 2004, Ford already has a screen to keep the creepy-crawlies out. But the company now has an updated version in North America, and the Focus RS is the first global vehicle with it. "We are constantly improving and adapting, even when it comes to technologies that are already working," said William Euliss, Ford fuel systems engineer, in the screen's announcement. It might seem like a waste to put engineers on the task of making a spider screen, but the device could save Ford money in the long run. Arachnids have been responsible for the recalls of hundreds thousands of vehicles in the US over the years. Mazda issued two campaigns on the Mazda6 due to the webs causing pressure to build up in the fuel tank and potentially leading to a split. There was also a similar recall from Suzuki, and another one covering the air conditioning system on Toyotas. LOOK OUT! HERE COME THE SPIDERMEN: FORD ENGINEERS USE ARACHNID LEARNINGS TO DEVELOP INNOVATIVE SCREEN TO KEEP CREEPY CRAWLERS OUT AUG 5, 2015 | DEARBORN, MICH. Ford engineers developed an innovative spider screen to keep the creepy crawlers from nesting inside vehicles Screen prevents spiders from building cocoon-like webs dense enough to potentially block fuel vapor lines, which can damage engines and diminish vehicle performance Now, an updated version of the spider screen is being implemented in Ford vehicles in North America; it will go global with launch of the all-new 2016 Ford Focus RS DEARBORN, Mich., Aug. 5, 2015 – Arachnophobes may not know this, but there is a team of Ford engineers who developed an innovative spider screen to keep the creepy crawlers from nesting in Ford vehicles. You're welcome. Cheiracanthium mildei and Cheiracanthium inclusum – more commonly referred to as yellow sac spiders – have been known to nest inside vehicles in North America, causing problems for car owners and automakers alike over the years. Instead of using webs to catch prey, these spiders build cocoon-like webs for shelter and to lay eggs.