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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

DoJ fines Japanese parts firms $740M in massive automotive price-fixing scandal

Nine Japanese suppliers have pleaded guilty in US court over charges of price fixing in the automotive parts industry, resulting in the Department of Justice doling out a total of $740 million of fines, according to a report from Bloomberg. The scandal, which has resulted in General Motors, Ford, Toyota and Chrysler spending up to $5 billion on inflated parts and driving up prices on 25 million vehicles has sent the DoJ hustling into investigations. "The conduct this investigation uncovered involved more than a dozen separate conspiracies aimed at the U.S. economy," Attorney General Eric Holder (pictured above) said during yesterday's press conference.
As the investigation stands, the DoJ has issued $1.6 billion in fines against 20 companies and 21 individual executives, with 17 of the execs headed to prison. Deputy Assistant Attorney General Scott Hammond said, "The breadth of the conspiracies brought to light today are as egregious as they are pervasive. They involve more than a dozen separate conspiracies operating independently but all sharing in common that they targeted US automotive manufacturers."
Big-name suppliers indicted in the investigation include Mitsubishi Electric, Mitsubishi Heavy Industries, Hitachi Automotive and Mitsuba Corporation. A list of fines and other corporations named in the investigation is available at Bloomberg.

Ford extends shutdown, Stellantis confirms layoffs due to chip shortage

Ford and Stellantis this week announced new production cuts due to the global semiconductor shortage, with popular models including the Ford F-150 and Jeep Grand Cherokee facing cuts. Stellantis plans to temporarily lay off workers at one facility as production is curtailed.  According to Automotive News, Ford is extending shutdowns at some of its North American facilities into May. The Blue Oval has been forced to reduce or idle production of both its redesigned F-150 pickup and the popular Explorer due to the chip shortage. The Mustang, Transit, Edge, Lincoln Nautilus and Aviator will also continue to be affected. Stellantis is planning to temporarily lay off workers at a Jeep plant in Detroit during April and May due to a shortage of semiconductor chips. The company will cut two work crews at its Jefferson North plant in Detroit for three weeks starting April 26, then call them back and lay off a third crew from May 17 through the week of May 31, according to a schedule obtained by Bloomberg News. The plant on Detroit’s east side normally operates two shifts with three work crews six days a week to keep it running 20 hours a day. “Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” company spokeswoman Jodi Tinson said in a statement. “Due to the unprecedented global microchip shortage, Jefferson North will adjust its production schedule through the end of May.” Jefferson North employs about 4,800 hourly workers and makes the Jeep Grand Cherokee, the top-selling Jeep model last year, and the Dodge Durango SUV. A redesigned version of the Grand Cherokee is scheduled to start production in August, according to researcher AutoForecast Solutions. This article contains reporting from Bloomberg. Plants/Manufacturing Ford Jeep Lincoln Technology chip shortage