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Ford running short of F-150 frames

Like most any automaker, Ford is eager to build as many F-150 pickups as it can sell. And considering that the truck has long stood as the top selling vehicle in the United States, that means building (and selling) a lot of them. Further, Ford reports that its factories are finally fully up to speed and ready to build as many F-150s as dealers can sell. Unfortunately another factor is reportedly preventing the new aluminum-bodied pickup from reaching its potential. According to Automotive News and as we've heard before, the Blue Oval automaker has had trouble getting its hands on as many frames as it needs. Though Ford would not confirm the shortage itself, AN cites union sources in reporting that the Metalsa plant in Kentucky, which produces the new F-150's frame for Ford, has been unable to meet the demand for more such frames. "Whenever you have launches, you have issues that you have to deal with in the supply base," is all Ford CFO Bob Shanks would admit. "We're always working closely with suppliers if there's an issue to sort it out. If that were the case, that's what we'd be doing." The reported supply shortage could be why plans for overtime production are reportedly being canceled at both the plants in Kansas City and Dearborn where the F-150s are assembled, despite reaching or nearing full capacity. The shortage could also help explain why, according to AN, sales of the F-Series in the United States fell nearly 10 percent last month, while the rest of the pickup market rose 17 percent. Related Video:

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford gathering data to improve how bikes and car interact

More than a hundred years ago, the Ford Motor Company changed the landscape of US cities with its cars, and the company is once again trying to disrupt the way Americans move around their metropolises by ditching four wheels for two. Ford is hoping data will make the difference in its quest to create a city friendly to both cars and bikes with what it calls a "mobility experiment" known as Info Cycle. Engineers are riding bikes with data sensors on the front fork around the tech town of Palo Alto, CA, according to CityLab. This data is analyzed and made public on Ford's open-source site called OpenXC. The sensors record everything from speed to temperature to ambient light. Ford hopes the data give city governments and biking activists the tools they need to make roads safer for all travelers. Along with data gathered from cars, Ford hopes to foster a better urban ecosystem for both bikers and drivers. Ford has tried to crack into the bike market before, but concepts like the Think and e-bike were never fully realized or came to market too early to capitalize on the current transportation revolution. Now that car ownership and miles driven are down and alternative modes of transportation are catching on in the United States, Ford wants to be on the cutting edge of the mobile revolution. Earlier this year, Ford introduced the MoDe:Flex, an electric bike concept, along with the previously announced MoDe:Me and MoDe:Pro. Related Video: News Source: CityLab Green Ford Driving Bikes data