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Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

New Chevy ad suggests truck war is alive and well | Autoblog Minute

Senior Editor Greg Migliore discusses Range Rover spy shots, Faraday Future's new executive hire, and the Chevy-Ford truck war. Ferrari Ford SUV Autoblog Minute Videos Original Video transportation faraday future marco mattiacci

Trucks with the best gas mileage for 2024

There's no denying that pickup trucks are an integral part of our culture. They've been instrumental in building our infrastructure and giving the public access to remote locations and myriad recreation activities. Trucks aren't known for being particularly fuel efficient though, with boxy silhouettes and considerable weight negatively affecting their gas mileage ratings. The times are changing and not only are trucks getting more economical, but there are also several new smaller alternatives. An efficient tuck doesn't have to by tiny, though. Some of the trucks with the best gas mileage look classically bulky. What is the most fuel-efficient truck? So what's the most fuel-efficient pickup truck on sale in the U.S? It depends on which class of trucks you're looking at. For this list, we're focusing only on internal-combustion trucks. The small crop of all-electric trucks are certainly worth considering, but it's not so easy comparing EVs to ICE trucks here. In most cases, these trucks are the two-wheel-drive versions since they return the best mileage, but there are a few four- or all-wheel-drive models that we call out.  Not surprisingly, the revival of the compact pickup has altered the truck landscape. In many cases, these petite trucks may be just the right size for many shoppers. That's great because most owners would rather not lug around a ton of weight that they don't necessarily need. The simplest answer to the question posed above is the Ford Maverick Hybrid. It tops this list of fuel-efficient truckswith an impressive 37-mpg EPA estimate for combined city and highway miles. With only 191 horsepower and a continuously variable transmission, it's not as capable off-road or for towing as other trucks, but if you just need something to haul stuff around, you really can't do any better. Its 4.5-foot bed has a slight advantage over its only rival, the Hyundai Santa Cruz, which has a 4-foot bed and an estimate of 23 mpg. So now we know what truck uses the least amount of gas. 2024 Ford Maverick 2.5-liter hybrid powertrain 37 mpg combined (EPA estimate) What is the most fuel-efficient midsize truck? While not as popular as their full-size siblings, midsize strike a good balance of utility and drivability. They’re easier to navigate in a crowded parking lot, and fit down more trails earning a set of Arizona pinstripes.