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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Shelby Super Snake returns with 750+ horsepower

If you've been waiting for the ne plus ultra of new Mustangs, we're glad to report that the wait is over, friend. Feast your eyes on the new Shelby Super Snake. Based on the 2015 Ford Mustang GT, the new Super Snake is being offered with over 750 horsepower thanks in no small part to a Ford Performance supercharger. That's even more than the 605 hp in the last Super Snake released in 2007, the new 627-hp Shelby GT, or the 500-plus-hp Shelby GT350 you can order from the factory. Shelby American's latest also packs upgraded Ford Performance suspension components, a Borla exhaust, 20-inch wheels from Weld Racing and coated in Michelin Pilot Super Sport rubber, six-piston Wilwood brakes, and more. Differentiating it visually from lesser pony cars are a carbon-fiber hood and aero kit, blacked-out grille, racing stripes, and special badging inside and out. Inside you'll also find a short-throw shifter and three-gauge instrument pod. The upgrades will set you back $49,995 on top of the price of a donor Mustang GT, and only 300 examples will be built this year. For the first time the Super Snake will be available with either a manual or (heaven forbid) an automatic transmission. Related Video: SHELBY SUPER SNAKE RETURNS WITH 750+ HORSEPOWER MUSCLE CAR BASED ON 2015 FORD MUSTANG GT • The legendary Shelby Super Snake returns for the 2015 Ford Mustang model year • 750+ horsepower option combined with new independent suspension and braking system • The first Super Snake available with an automatic transmission • Production limited to 300 Shelby Super Snakes per model year LAS VEGAS – June 16, 2015 – Shelby American is launching the newest Shelby Mustang to wear the legendary Super Snake badge, which will be based on the 2015 model Ford Mustang GT. With the option of over 750 horsepower, as well as unmatched performance enhancements to the handling, braking and cooling of the Ford Mustang GT, the new Shelby Super Snake continues the lineage of the best-selling and most sought-after Shelby car. Additionally, it will be the first Shelby Super Snake also available with an automatic transmission. There will only be 300 total 2015 model year Shelby Super Snakes built. "When Shelby American introduced the 605 horsepower Super Snake in 2007, the car became an instant sensation," said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International.

2023 Ford F-150 Raptor R vs. 2022 Ram TRX | By the numbers

Ford has responded to the Ram 1500 TRX with its own supercharged supertruck: the brand-new 2023 Ford F-150 Raptor R. Ford may be late to the party, but fans can rest assured that its 5.2-liter supercharged V8 is ready to throw down, packing 700 horsepower in a leaner, more-focused package. You can read all about the new Raptor R in our debut write-up, but if you're curious how it stacks up to the TRX by some of its key metrics, you're in the right place. Let's get started.  Performance Let's go ahead and get this one out of the way. Both of these trucks offer blistering performance figures, but a quick glance at the specs suggests a clear winner. Both the Ford and Ram are half-ton crew cab pickups powered by supercharged V8s, but how that package comes together differs pretty significantly between the two.  2023 Ford F-150 Raptor R Engine: 5.2-liter supercharged DOHC V8 Power: 700 horsepower Torque: 640 pound-feet Suspension: Independent double-wishbone (front); five-link coil with Panhard rod (rear); continuously variable active Fox dampers (both) Curb Weight: 5,950 pounds 2022 Ram 1500 TRX Engine: 6.2-liter supercharged OHV V8 Power: 702 horsepower Torque: 650 pound-feet Suspension: Independent double-wishbone (front); five-link coil with track bar (rear); active Bilstein dampers (both) Curb Weight: 6,395 pounds Conclusion It was looking good for the TRX right up until the end there. Ram has the edge in total power and torque — just barely — but that advantage disappears when you consider the TRX's extra heft. 400 pounds may not seem like the end of the world in the context of these trucks, but weight plays a roll in all aspects of performance. This looks like a home run for the Blue Oval.  Off-road Raptor was the default half-ton performance truck for many years, but with OEMs getting ever more serious about building full-size pickups that can take a beating off-pavement, Ford has leaned harder into the Raptor's high-speed performance. Ram's approach was similar, only with more power — until now, that is. But there's more to off-roading than blasting across the desert.