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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Translogic 177: Ford Research and Innovation Center

Translogic heads to Ford's Research and Innovation Center in Silicon Valley for a peek behind the scenes at the latest tech being produced by the Blue Oval. We hear why the automaker moved some of its R&D operations from Dearborn, MI to Palo Alto, CA, and get an early look at the all-new Ford GT supercar with Ford CEO Mark Fields. "Coming here to Silicon Valley, we really want to make a lot of progress on mobility, autonomous vehicles, [and] using analytics," said Fields. "So coming to Silicon Valley was ... to go to where the talent is, but also, importantly, to be a part of the community here." As for the GT, Ford's top boss is pleased with the tech driving the forthcoming supercar. "It's really a decades worth of innovation in areas of light-weighting, in areas of EcoBoost engines, and in areas of aerodynamics." Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Ford Technology Emerging Technologies Translogic Videos Original Video Mark Fields

Ford E-Series chassis cabs and cutaways to survive mass Transit onslaught

In March 2013, Ford announced we'd be getting chassis cab and cutaway versions of the Transit. Since incoming Transit vans will soon be rolling over the grave of the E-Series van, it was assumed that all E-Series models would go six feet under as well. According to a report from PickupTrucks.com, however, that's not the case, the report claiming that the highly modifiable E-350 and E-450 chassis cab and cutaway versions will continue being produced in Avon Lake, Ohio "at least until 2020."
Being decades old, the be-cabbed E-Series platform has found its way under an army of heavy-duty shuttle buses, work truck and ambulances. Ford spokeswoman Jessica Enoch verified the production horizon, telling Autoblog that the particular E-Series configuration "are a higher GVWR than the Transit chassis cab and cutaway (available this summer), which is more Class 2 and a new segment for us." So there you have it.