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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

MMD by Foose 2015 Mustang GT gets 810 hp and one lucky winner

Modern Muscle Design worked with the one and only Chip Foose to create this, the MMD by Foose 810-horsepower 2015 Ford Mustang GT. Several things will come of the collaboration, the best one for you being that you have a chance to win the coupe this Summer at the AmericanMuscle Mustang show in Pennsylvania. As of right now you can enter at the AmericanMuscle site, and if your name is pulled from the hat then MMD will fly you to the show in August and Foose will personally hand the car over to you. For everyone else, there is still plenty to pay attention to. The 5.0-liter Coyote V8 gets 375 more horsepower courtesy of a modified 2.9-liter, twin-screw Whipple supercharger from Bama Performance. By the time those horses stampede down a carbon fiber driveshaft, MMD says there are 650 of them left to turn the 20-inch Foose wheels. If you want to take your own Mustang in this direction, there will be a selection of parts created for this car coming later this summer under the MMD by Foose banner, including the hood and side scoops, rocker panels, and chin spoiler. The show car also gets a Vogtland Sport Suspension and a Magnaflow Competition cat-back exhaust. Check out the press release below for more information. MODERN MUSCLE DESIGN AND CHIP FOOSE DEBUT 800+ HORSEPOWER MUSTANG IN SOUTHERN CALIFORNIA MMD by Foose 2015 Mustang to be Personally Given Away by Chip Foose at AmericanMuscle's 2015 Mustang Show this Summer MALVERN, Pa. (May 20, 2015) – Modern Muscle Design (MMD), the leader in aftermarket Mustang styling, along with the renowned vehicle designer, Chip Foose, today unveiled a one-off 810-horsepower supercharged MMD by Foose 2015 Mustang GT at Foose Design Inc. headquarters in Huntington Beach, California. Today's reveal comes ahead of the annual AmericanMuscle Mustang Show in Pennsylvania where the custom-built Mustang will be given away. The 2015 AmericanMuscle Mustang Show is the 7th annual charity all-Mustang car show in which 10,000+ spectators and nearly 3,000 Mustangs gather to benefit this year's charity, Make-A-Wish®. At the heart of MMD by Foose is a 5.0 liter V8 engine producing more than 810 horsepower at the crank courtesy of a specially tuned version of Bama Performance's 2.9-liter twin scroll Whipple supercharger. After being routed through the transmission, a custom carbon fiber driveshaft and upgraded axles from The Driveshaft Shop, 650 horsepower reaches the custom 20" Foose Design wheels wrapped in Pirelli tires.

GM says it favors fuel-efficiency rules based on historic rates

WASHINGTON — General Motors backs an annual increase in fuel-efficiency standards based on "historic rates" rather than tough Obama era rules or a Trump administration proposal that would freeze requirements, according to a federal filing made public on Monday. The largest U.S. automaker said the Obama rules that aimed to hike fleet fuel efficiency to more than 50 miles per gallon by 2025 are "not technologically feasible or economically practicable." The Detroit automaker said that since 1980, the motor vehicle fleet has improved fuel efficiency at an average rate of 1 percent a year. Fiat Chrysler Automobiles NV said in separate comments that the auto industry is complying with existing fuel efficiency requirements by using credits from prior model years. As a result, even if requirements are frozen at 2020 levels, "the industry would need to continue to improve fuel economy" as credits expire, it added, warning if the government hikes standards beyond 2020 requirements "the situation worsens ... without some significant form of offset or flexibility." Fiat Chrysler and Ford urged the government to reclassify two-wheel drive SUVs as light trucks, which face less stringent requirements than cars. A four-wheel drive version of the same SUV is considered a light truck. Ford backs fuel rules "that increase year-over-year with additional flexibility to help us provide more affordable options for our customers." GM's comments said it was "troubled" that President Donald Trump's administration wants to phase out incentives for electric vehicles. The Trump plan's preferred alternative freezes standards at 2020 levels through 2026 and hikes U.S. oil consumption by about 500,000 barrels per day in the 2030s but reduces automakers' collective regulatory costs by more than $300 billion. It would bar California from requiring automakers to sell a rising number of electric vehicles or setting state emissions rules. The administration of former President Obama had adopted rules, effective in 2021, calling for an annual increase of 4.4 percent in fuel-efficiency requirements from 2022 through 2025. GM has been lobbying Congress to lift the existing cap on electric vehicles eligible for a $7,500 tax credit. The credit phases out over a 12-month period after an individual automaker hits 200,000 electric vehicles sold, and GM is close to that point.