1999 Ford E450 Diesel 7.3 Engine 25 Passenger Super Duty on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Autoblog Minute: VW Emissions Scandal, New Ford Super-Duty

We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has been dominating the news cycle, as Matthias Muller is named CEO of the embattled automaker. Autoblog's Senior editor Greg Migliore reports on the recap edition of Autoblog Minute. Show full video transcript text [00:00:00] We got our first looks at look at Ford's new Super Duty truck lineup this week but it's Volkswagen that has dominated the news cycle as Matthias Muller is named CEO of the embattled automaker. I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. Super Duty is new for 2017. Our first look at these heavy duty trucks showed increased cab space for passengers, and [00:00:30] a lighter aluminum frame. Ford insists these changes will provide customers with increased towing capacity and fuel efficiency. The all-new Super Duty will be built at Ford's Kentucky Truck Plant, and it goes on sale in late 2016. Now, in case you missed it Volkswagen is under fire for gaming EPA emissions testing. A massive government recall is in the works and the world's top-selling automaker is looking at significant losses in both car sales and its stock value. On top of losing billions of dollars, Volkswagen is also facing [00:01:00] legal issues. And this week we saw Martin Winterkorn step down as CEO of Volkswagen Group. These changes mark just the beginning of VW's arduous process of rebuilding consumer trust. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, plus some added insight on the Buick Cascada and its pricing strategy. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

2016 Ford Explorer embarks at the LA Auto Show

Twenty-five years since its debut in 1990, Ford will celebrate a quarter century of Explorer models next year with the debut of a refreshed 2016 model at the 2014 Los Angeles Auto Show on November 19. The Blue Oval is keeping mum on hard details about the updated SUV for now, but the brand promises, "a new look, added capability and additional driver-assist technology," in its announcement.
Company marketing boss Jim Farley elaborated a little more on what to expect. "The new Explorer is still the SUV America fell in love with - a vehicle built for the perfect family adventure," he said in the release that you're welcome to read down below.
An updated Explorer is a pretty big deal for Ford's bottom line. Worldwide, SUVs and crossovers account for about 23 percent of Ford's sales, and the segment is projected to grow to around 29 percent by 2020. Ford further says that SUVs and CUVs are the world's quickest growing segment with demand up 88 percent since 2008.