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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

NHTSA closes investigations into Ford Taurus, Hyundai Santa Fe

Ford and Hyundai are out from under the scrutinizing eyes of the National Highway Traffic Safety Administration after the government agency said it was closing investigations against both automakers over vehicle safety concerns.
Ford was being investigated for reported damaged speed control cables on Ford Taurus (shown above) and Mercury Sable models, both built between 2000 and 2003. Vehicles with the company's Duratec engines allegedly failed to allow owners to brake as expected. Owners lodged 100 complaints and were involved in five accidents, according to NHTSA records. The American automaker responded to the reports, and on June 21 of this year, said that it would inspect and repair all affected vehicles, regardless of the mileage.
Hyundai was under investigation for a reported loose fastener on the steering shaft of its 2011 Santa Fe (shown in the gallery below). After NHTSA launched its inquiry, the Korean automaker responded with its own investigation that yielded four affected vehicles. Following the inspection of 680 vehicles at its assembly plant, Hyundai said the issue was due to employee error and that no further defects have been found.

2022 Lincoln Navigator buyers can get $5,000 to convert to the 2023 model

Ford Motor Company is doling out more money to try to keep its chickens in the coop. Last August, when the automaker couldn't fulfill every order for the 2022 F-150 Lightning electric pickup then levied price substantial price increases on the 2023 F-150 Lightning, the automaker created a "Transition Private Offer." The program gave 2022 reservation holders without trucks a rebate to buy a 2023 Lightning that effectively nullified the price increase. Earlier this month, Ford did it again with the 2023 Bronco. The "2023-Model Bronco Cancel Order & Purchase Replacement Offer" dangled $2,500 to 2023 Bronco buyers without SUVs to either change their Bronco order to a configuration that could be built sooner, or cancel their order and buy another Ford. Now it's Lincoln's turn. CarsDirect says another dealer bulletin outlines a "2023-Model Navigator Connect Model Year Transition Private Offer" for those who didn't get their 2022 Navigator built. "Select customers" who close a deal before April 2, 2023, can get $5,000 off the price of a 2023 Navigator or have the money applied to a 2023 Navigator lease. Akin to the Lightning offer, the Navigator incentive nearly eats up all of the price increases on the new Navigator. The latest version of Ford's most luxurious SUV had MSRPs bumped from about $5,000 for the middle trims to $6,475 for the Black Labels. At the entry-level end, a customer might have some money left over for more options like the brand new Diamond Red Tricoat paint on a 2023 model, depending on how Ford conducts the offer. The base Navigator trims went up by $3,215 for the Standard and $4,730 for the Reserve. If a 2022 Black Label buyer were to take Ford up on the offer, that buyer would be paying $1,475 for the same vehicle; the changes applied to the 2023 Navigator other than price didn't make it to the Black Label.  The folks out in the cold are the few 2022 Navigator L buyers. Lincoln discontinued that trim for 2023, so those folks will need to make another choice or find another roost. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.