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Ford upgrade kit takes Focus ST to 275 hp and 296 lb-ft

If you drive a 2015 Ford Focus ST but are already jealous of the 345-horsepower 2016 Focus RS that's on the horizon, Ford Performance has a new upgrade kit that could be a great compromise. Developed by the Blue Oval experts at Mountune, the MP275 setup takes the hot hatch's output to 275 hp and 296 pound-feet of torque when running on 93-octane fuel. Those are gains of 23 hp and 26 lb-ft, respectively. Providing much of the kit's extra oomph is a recalibrated ECU with more aggressive engine mapping. The company claims that the upgrade also improves throttle response, and it keeps the Focus ST 50-state emissions legal. In addition, customers get a Mountune high-flow intercooler, a new air intake, and all of the necessary hardware to mount the components in the engine bay. For those concerned about reliability, when an authorized Ford Performance technician installs the parts, the Focus maintains the factory warranty. The MP275 kit currently retails for $1,900 on the Ford Performance website. For added protection during harsh weather, customers can also get an end cap for the cone air filter for $15. Related Video: Ford Performance Upgrade Kit for 2015 Focus ST Boosts Output to 275 Horsepower, 296 Lb.-Ft. Torque • Ford Performance mountune Focus ST kit for 2015 optimizes performance without sacrificing reliability • Sold through Ford Performance Parts, the kit maintains the base car's factory-backed three-year/36,000-mile warranty • Package adds 23 horsepower and 26 lb.-ft. of torque DEARBORN, Mich., Aug. 18, 2015 – Focus ST customers can get more performance out of their vehicle thanks to a new kit from Ford. And on that front, the new Focus ST mountune upgrade kit delivers in spades. The idea of a street-legal, reliable, largely stock 2.0-liter four-cylinder engine making nearly 300 lb.-ft. of torque might have seemed ludicrous 10 years ago, but the components of the MP275 Focus ST performance upgrade not only combine to produce up to 296 lb.-ft. of torque with 93-octane fuel, they are designed for maximum reliability as well. "The 2015 Focus ST MP275 upgrade is the latest addition to Ford Performance's vast Focus and Fiesta performance catalog that gives enthusiasts the components they need to take their car to the next level," said Adam Gair, product manager, Ford Performance.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford recalling nearly 700k Escape CUVs, C-Max hybrids over two separate safety issues

Poor Escape. Ever since its launch in 2012, Ford's small CUV has been the subject of many, many, many recalls. And today, The Detroit News is reporting that Ford is adding two more recalls to the 2013-14 model year Escape's permanent record, one of them also involves the C-Max hybrid hatchback.
The first recall, covering 692,500 Escape and C-Max vehicles, is due to a software glitch that could cause the airbags - specifically, the safety canopy - to not deploy in a timely fashion during rollover crashes. According to the News, Ford says no crashes or injuries have been reported in relation to this problem.
The second recall, covering 692,700 Escapes, is related to the door handles. The News reports that the exterior door handles could open while the vehicle is in motion, and could also fail to latch properly. Once again, no crashes or injuries have occurred because of this. The National Highway Safety Traffic Administration has not issued an official notice on either recall as of this writing.