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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford barely edges surging Chrysler for Canadian sales crown in best year ever

The auto industry in the US showed strong results through much of 2014 with sales regularly growing year-over-year for many brands. That same trend carried over in the Great White North, as well. Canada posted its best numbers ever with 1.85 million units sold, up about 100,000 vehicles over 2013. The country nearly had a new market leader, too. The big winner among our neighbors to the north in 2014 was Ford with 291,951 vehicles sold, up 3 percent from 2013, according to Reuters. That success also handed the company the sales crown for the fifth consecutive year. In large part, the strong result came from the company's popular trucks, which represented about 80 percent of overall sales. "Ford moved into the number one position in September and didn't look back," said a note to clients by DesRosiers Automotive Consultants quoted by Reuters. However, the Blue Oval didn't exactly take an overwhelming lead for the year. The company nearly had to hand over the sales trophy to FCA after the company rallied in the latter part of the year. The Italian-American conglomerate had its best results ever to nip at the Ford's heels and move 290,004 units for 2014, a 12-percent improvement from last year. Jeep especially helped the bottom line with over 50-percent growth, according to Reuters. Only two other brands were able to break the 200,000-vehicle barrier in Canada for 2014. General Motors came in third place overall with 249,800 sales, up 6.3 percent. The combined Toyota and Lexus also barely jumped the hurdle with 200,851 units moved, a 2.8 percent improvement.

Recharge Wrap-up: Ford announces e-bike project, Honda Accord Hybrid availability catches up

Supplies of the Honda Accord Hybrid have apparently caught up with demand. Honda originally launched the Accord Hybrid for the 2014 model year, but lack of availability plagued interested customers and eager dealers alike. Honda cited "component supply constraints" - likely batteries, electric motors and the like - for the lack of available vehicles. Now, "The supply of Accord Hybrids in general is in line with the supply of the regular Accord sedan," according to Honda's Angie Nucci. Read more at Green Car Reports. Apple is seeking a resolution to a lawsuit accusing the company of poaching employees from lithium-ion battery maker A123 Systems. A123 has requested a court order stopping a former employer from breaking an employment agreement, as well as keeping Apple from encouraging the person to do so. Apple has requested more time to respond to that court order. A123 has also filed a suit accusing five employees of breaking nondisclosure agreements and going or trying to go to work for Apple. Insiders say that Apple is developing an electric car that could go into production as early as 2020. Read more at Automotive News. South Dakota's Ethanol Infrastructure Incentive Program is helping retailers fund ethanol storage. The state government has set aside $300,000 as part of the program to fund ethanol storage tanks at gas stations. The program, which originally set out to reimburse retailers for building ethanol flex-pumps, is now helping them expand their ethanol capacities. Retailers can apply for funds for pumps and storage through June 30. Read more at Argus Leader. Ford is expanding its Global Mobility Plan with the Handle on Mobility electric bike experiment. The foldable MoDe:Me e-bike is for personal use and commuting, while the MoDe:Pro is built for commercial duty, with both powered by a 200-watt motor and 9-amp-hour battery. The bikes use an iPhone app called MoDe:Link, which provides various information and controls important bike functions. Through the app, the bikes offer navigation (with traffic data, available public transportation and charging locations included), with handlebar vibrations letting the rider know when and where to turn and automatically activating turn signals. The bike can sense and alert the rider to other vehicles on the roadway. Pedal assist is based on heart rate, allowing the rider to arrive at their destination comfortably. See the bikes in the video above, and read more from Ford.