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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

2018 wrap-up, Ford Ranger and Mercedes A-Class | Autoblog Podcast #566

In the final Autoblog Podcast of 2018, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. They kick off the conversation by talking about a couple of hot new vehicles: the Ford Ranger and Mercedes-Benz A 220 4Matic. Then they round up the biggest stories of 2018 before helping a listener choose a new car in the "Spend My Money" segment. Thanks for listening, and happy holidays. The Autoblog Podcast will be back next year. Autoblog Podcast #566 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2019 Ford Ranger Driving the 2019 Mercedes-Benz A-Class 2018 news roundup The ups and downs of Tesla and Elon Musk Losing Sergio Marchionne and the arrest of Carlos Ghosn Lots of layoffs Trump and tariffs Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Translogic 174: Ford envisions the future of parking

Translogic visits Georgia Tech for a glimpse at the future of parking. First, we demo the Ford remote parking program by driving a golf cart around campus from the comfort of an off-site lab; think of remote parking as a virtual valet. Then we see how Ford's "parking spotter" works, a crowd-sourced way of finding an open space. Along the way, Translogic host Jonathon Buckley chats with Ford's global director of vehicle electrification and infrastructure, who explains how these innovative parking concepts could help us get around more efficiently. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. VIDEO TRANSCRIPT Jonathon: You turn the wheel and the cart turns the wheel because we've got to remember that the carts 150 meters down that way. I should use yards because I'm not in Australia any more. Welcome to Translogic. I'm Jonathon Buckley. Every year in this country we spend over 70 million hours looking for parking. We think that's a pretty miserable way to spend that time but Ford Motor Company and Georgia Tech have taken this problem head on by developing a parking spotter experiment and some pretty cool remote driving functions to go with it. When it comes to remote vehicle repositioning, you guys have been so far using golf carts?Mike: That's right.Jonathon: What's the goal with this type of technology?Mike: As you probably know, car sharing is becoming one of the emerging trends in mobility. With that, any type of sharing program that we looked at around the world, one of the common challenges it has is that during the end of the day, or the nighttime hours, there's something that has to happen to get all the assets back to where they need to be for the next day. Cell phone technology and broadband technologies have advanced so far that we can remotely control a vehicle from anywhere it the world. For example, we could actually take this and create a virtual valet. You and your significant other pull up to, say, a restaurant. You could potentially get out of the vehicle and then the call center could take your vehicle and park it for you. You wouldn't need to do anything [00:02:00] else other than arrive at the restaurant.Jonathon: The whole thing's pretty intuitive. It works exactly as you imagine a golf cart would work. The only difference that there really is is there's just a little bit of latency that you have to account for.