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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford picks up new Ranger overseas [w/video+poll]

The new Ford F-150 is lighter and more efficient than the model it replaced, but if it's a smaller Ford pickup that you really wanted, you're going to have to pack your bags. Because while Dearborn stopped selling the Ranger in North America years ago, it still offers one in markets overseas. And it's just rolled out a refreshed model at the 2015 Bangkok Motor Show in Thailand. Following the reveal of the new Everest sport-ute with which it shares its chassis, the refreshed Ranger pickup benefits from revised sheetmetal, powertrain and equipment throughout. The changes are punctuated by a front end with a more rugged-looking grille, a more sculpted hood and projector headlamps. The interior has been updated as well, not only in terms of style but equipment as well, with an eight-inch touchscreen display in the dashboard running Sync 2 and dual TFT displays flanking the speedo in the instrument cluster. Under the hood, buyers will be able to choose between a carryover 2.5-liter inline four with 163 horsepower and 166 pound-feet of torque that's the sole gasoline option or one of two diesel options: a 2.2-liter four now producing 158 hp and 284 lb-ft, or a 3.2-liter inline-five with 197 hp and 347 lb-ft. The diesel engines are more efficient than before with available stop/start engine management, and offer what Ford says is class-leading towing capability. Six-speed automatic or manual gearboxes transmit the power to the road through either the rear wheels or all four. Production will continue in Thailand for the Asia Pacific Market, South Africa for Africa and Europe, and in Argentina for Latin America. All told the new Ranger will be offered in 180 markets, around the world but for better or worse, ours won't be one of them. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford, Renault, VW shareholder oppose French aid for PSA/Peugeot-Citro"en

Pots and kettles, glass houses and stones - that's a little of what we appear to have going on in the European car market. New reports say that that three European automakers have registered their opposition to a loan deal that PSA/Peugeot-Citroën is working on with the French government. Peugeot's finance arm, Banque PSA Finance, is struggling with its debts and has been downgraded by Moody's to its lowest investment-grade classification, one step above junk. This makes it more expensive for a potential buyer to finance a car through Peugeot. The last thing Peugeot needs is more difficulty selling cars in the tough European market, and the situation will only worsen if the bank's credit worthiness takes another hit.
A deal being worked on would have the French government offer €7 billion ($9B U.S.) in bonds to guarantee the bank's loans, which would give the institution some breathing room to manage its debts and lower its interest rates. Outside of that, a group of banks would provide other, non-guaranteed loans to the bank to further help its position. In exchange for state help, though, the government wants seats on Peugeot's board for worker representatives and a government liaison, along with factory and worker guarantees. The Peugeot family would maintain control of the company.
So what we have is government assistance being provided to a car company's finance arm, akin to the way General Motors' GMAC (now Ally Financial) and Chrysler Financial got help in their time of need. What we also have is Ford and Renault, and Germany's State of Lower Saxony, the second-largest shareholder in Volkswagen, voicing their concern about the proposal, because they say it could create an unfair competitive advantage for Peugeot. Everyone in Europe's down market is fighting for every sale, and if Peugeot gets help to keep its auto loan costs down, it figures to help buyers choose Peugeot or Citroën.