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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Ford reports 58% drop in Q2 profits on European losses

Ford Motor Company announced Wednesday that it has posted a $1 billion profit for the second quarter of 2012. That sounds like good news for the Blue Oval, until you take into account that Ford posted a $2.4 billion profit for Q2 a year ago. That is a substantial 58 percent loss.
Ford also posted $465 million in international losses, with $404 million of those losses coming directly from Europe. The automaker also increased its European loss projections to $1 billion for 2012, due in large part to the economic crisis overseas, which has resulted in increased unemployment and decreased consumer confidence.

Entertainment Weekly gets a peek into the 'Ford vs. Ferrari' film

The 20th Century Fox film "Ford v Ferrari" is scheduled to open Nov. 15. The movie tells a story enthusiasts can't get tired of, and that Ford has turned into two profitable automotive revivals: the double-cross that led to the no-expense-spared revenge that spawned the Ford GT40 and four successive victories at Le Mans. Entertainment Weekly spoke to the primary actors in the piece and got shots from the set. Matt Damon plays Carroll Shelby, the man Ford recruited to run the GT40 program after the race car performed poorly in its first year of international racing in 1964. Christian Bale plays Ken Miles, an English version of Shelby who could build and drive winning cars. Miles was so good that when racing one of his "Miles Specials," a Cooper-Porsche he improved and drove for California Porsche dealer Johnny von Neumann, he beat the factory Porsches so often that the Stuttgart automaker took Miles' car away. The movie focuses on the first year of the GT40's winning run, in 1966 after the car had become the GT40 MkII. Bale calls the story a "David vs. Goliath vs. Goliath" battle, because Shelby and Miles had to fight Ford as well as Ferrari. "It's these two friends figuring out how do you deal with these a–holes in suits who know nothing about racing," he said. And even though the cars won the fight on track, the two men didn't always win the fights with their paymasters. The three-way finish Ford staged at the end of the race cheated Miles of victory. Miles had been laps ahead of the second-place GT40 driven by Bruce McLaren at the time, but slowed down to let the car catch up. After the three-abreast finish, race organizers said McLaren's car started the race behind Miles, and by finishing with Miles had covered 60 feet more than Miles during the race. They declared McLaren and Chris Amon the winners. The story of how they got to that point — which director James Mangold called "Butch and Sundance in the world of racing" — promises more twists and turns than the Le Mans circuit, and some open flame; video on YouTube shows Damon-as-Shelby being set on fire in one scene. We admit to a bit of concern when Mangold says, "This is much more of a relationship movie and less a historical document." Yet it sounds like he's done his best to get the racing right, so all won't be lost no matter what. Head over to EW to check out the full story and more photos.