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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford to rebrand SVT as 999?

Ford operates a number of performance divisions around the world. There's SVT in the US, Team RS in Europe and Ford Performance Vehicles (FPV) in Australia. But the Blue Oval has been steadily integrating its performance operations into one unit, and here we might have our first indication of what it will be called.
A reader at Jalopnik sent in a survey in which respondents were asked to gauge the name for a new performance brand from a "major automotive manufacturer," and while the identity of that automaker was not disclosed, according to the survey, the automaker is considering the name 999 for its new go-fast unit.
As our compatriots point out, the 999 was Ford's first racecar, a rudimentary chassis with a 19-liter inline-four campaigned by Henry Ford around the turn of the 20th century. (Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide, replacing the letters SVT, RS and FPV globally under one name.

1994 McLaren F1 LM-Specification fetches $19.8M at Monterey

The botched sale of that World War II-era 1939 Porsche Type 64 may have somewhat overshadowed the RM Sotheby’s auction last weekend at Monterey, but the event wasnÂ’t without its highlights. Exhibit A: The one-of-two 1994 McLaren F1 LM-Specification supercar that we told you about a month ago netted a whopping $19.8 million at the RM SothebyÂ’s auction last weekend in Monterey, and an almost equally rare 1965 Ford GT40 Roadster Prototype also netted seven figures.  The F1 is one of 106 examples ever built and one of just two in LM-Specification (the LM stands for “Le Mans”). McLaren upgraded the standard F1 at the factory post-production, adding a 680-horsepower GTR engine, an extra-high downforce coachwork kit highlighted by the massive rear wing, race-spec dampers, two more radiators and so forth. It also gained a more comfortable interior and creature comforts, with an upgraded air conditioning, radio, new headlights and a different steering wheel. Finally, the exterior was given a coat of silver paint, replacing the factory blue. Four bidders spent four-and-a-half minutes trying to outbid one another for the car, which eventually went to an unidentified American private collector. Also successfully auctioned on Friday: the 1965 Ford GT40 Roadster Prototype for $7.65 million, which fell right in line with expectations of between $7 million and $9 million. It helped pave the way for the Mark IV race cars that won the 24 Hours of Le Mans. As a reminder, it was the first of five GT40 Roadster Prototypes ever built, with seven hardtop versions also built, and it underwent a full restoration in 1983 and a mechanical overhaul in 2003. And it sure is pretty to look at.