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Recharge Wrap-up: Atieva making EV with former Tesla talent, Holland lowers PHEV incentives

A reduction of tax incentives on company cars in Holland is expected to put the brakes on plug-in hybrid sales. Cars are taxed at an average of 25 percent, with plug-in hybrids taxed at just seven or 14 percent, depending on emissions. Taxes on PHEV company cars will increase to 14 and 21 percent. With company car leases making up a third of vehicle sales in 2014, the uptake on PHEVs "will likely go back to regular volumes," according to Volvo's Christiaan Krouwel. It could be a boon for battery electric cars, as their tax rate will remain at four percent for company cars. Read more at Automotive News Europe. Ford is testing cylinder deactivation in its 1.0-liter EcoBoost engine. On-road prototype testing has shown improvements in fuel economy of as much as six percent. Ford engineers developed a system using a new dual mass flywheel, pendulum absorber, and tuned clutch disc to allow cylinder deactivation under a wider range of speed and engine loads with less NVH. "The highest priority in the development of new combustion engines for automotive applications is the ongoing reduction of fuel consumption," says Ford's Andreas Schamel, presenting Ford's findings to the Vienna Motor Symposium. Read more at Green Car Congress or in the press release from Ford. Atieva is building an EV with the help of numerous former Tesla employees. The Silicon Valley-based startup was founded in 2007 by a former Tesla vice president, and its roster includes 12 other former Tesla employees. Already well funded, Atieva is now looking to fill its ranks with more talent, with 32 engineering positions, two recruiter positions and other job openings posted at its website. As for the EV it is working on, Atieva says it is "redefining what a car can be, by building an iconic new vehicle from the ground up." Read more at Charged EVs. Testing shows that Joule ethanol, made from recycled CO2, meets standards for use in the US and Europe. In partnership with Audi, Joule has been working toward making its recycled CO2 fuels ready for commercialization. "We are pleased to achieve another critical step towards our planned near-term delivery of fuel-grade ethanol from recycled CO2," says Joule President and CEO Serge Tchuruk. "Using waste CO2 as a feedstock, our technology has the two-fold advantage of reducing greenhouse gas emissions and producing cost-competitive, drop-in fuels." Joule will use these test results to get government approval for the use of its ethanol in highway fuel.

Mustang-themed pinball game debuting in Chicago [w/video]

Believe it or not, but new pinball machines are still being made. Chicago-based Stern Pinball still makes them and has found a niche selling modern machines to individual buyers and arcade distributors. For its latest cabinet, Stern partnered with Ford to create a pinball game that pays homage to the 50th anniversary of the Mustang, including the next generation. The new machine is being unveiled at the Chicago Auto Show on February 6 and goes on sale in March.
Stern is offering the machine in three variants. The pro-level machine is meant for arcades and public spaces and retails for $4,995. All of them come with background and cabinet art by Camilo Pardo, who designed the Ford GT, and Top Gear USA host Tanner Foust is the game's announcer. Depending on where players shoot the ball, they activate events that simulate drag racing, rallying, drifting and racing the Mustang, and hitting targets lets players shift the gears up and down.
An upgraded, premium table with added art will be added later for pinball machine collectors. The third model is a signed, special edition with art of the 1965 Mustang and 2015 Mustang on the machine and chrome and Mustang badges on the speaker grilles. Prices for these editions will be announced later.

Shelby GT350 Mustang limited to 137 units for 2015 model year

Interest in the 2015 Ford Shelby GT350 and GT350R Mustangs is already at a fever pitch, thanks performance goodies like a flat-plane-crank V8 and MagneRide dampers. Ford is ensuring demand stays stratospheric through at least the first half of the year, too, by keeping production of these muscular coupes very limited. In fact, just 137 of them in total are leaving the factory for the 2015 model year. As a way to commemorate the Shelby Mustang's 50th anniversary as a performance powerhouse, Ford is building just 37 examples of the 2015 GT350R. This is also a way to pay homage to Carroll Shelby. In 1965, the racing genius originally planned to build 35 GT350 production models, plus two prototypes. However, documents indicate only 34 of the ones meant for customers ever left the workshop. Now, he has gotten his wish. There are also 100 examples of the standard 2015 GT350 on the way. Of those, 50 get the Technology Package that includes things like MagneRide, a navigation system with Sync 3, and dual-zone climate control. The other 50 get the Track Package that has added cooling for the engine, transmission and differential, a strut tower brace, and the high-tech, magnetic dampers. Bear in mind, this limited output is only for the 2015 model year, not the calendar year. For the automotive world, 2016 should start in just a few months and allow for even more Shelby Mustangs to hit the streets. Related Video: FORD ANNOUNCES LIMITED RUN FOR 2015 SHELBY GT350; ONLY 37 GT350R MODELS TO BE BUILT Ford to produce limited run of 2015 Shelby® GT350 to commemorate the nameplate's 50th anniversary 2015 Shelby GT350 comes with a unique 2015 VIN – the envy of Shelby enthusiasts everywhere Limited run of 37 Shelby GT350R models to be built in homage to original GT350 competition model of 1965 In recognition of the 50th anniversary of the Shelby GT350, Ford will build a limited run of Shelby GT350 and GT350R Mustangs for 2015. The original Shelby GT350, introduced in 1965, established Mustang's performance credentials on racetracks around the world. The all-new Shelby GT350, featuring the most powerful naturally aspirated Ford production engine ever, re-establishes Mustang as a world-class sports car. Only 100 Shelby GT350 models will feature a 2015 model year designation before production switches over to 2016. Of these, 50 will be equipped with the Technology Package and 50 equipped with the Track Package.