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Ford could make as much as $13k profit for every F-150
Thu, Apr 30 2015The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:
Ford reports 58% drop in Q2 profits on European losses
Wed, 25 Jul 2012
Ford Motor Company announced Wednesday that it has posted a $1 billion profit for the second quarter of 2012. That sounds like good news for the Blue Oval, until you take into account that Ford posted a $2.4 billion profit for Q2 a year ago. That is a substantial 58 percent loss.
Ford also posted $465 million in international losses, with $404 million of those losses coming directly from Europe. The automaker also increased its European loss projections to $1 billion for 2012, due in large part to the economic crisis overseas, which has resulted in increased unemployment and decreased consumer confidence.
Leno talks racing with NASCAR racer Joey Logano
Wed, 02 Jul 2014Jay Leno has to be under significant pressure knowing the appetite his fans have for a new Jay Leno's Garage video every week. This time, Jay takes a break from his usual format (something he's been doing with some frequency as of late) and goes back to his roots as a talk show host. There's no classic in the garage his episode with an interesting story to tell and a sumptuous exhaust note. Instead, the focus is purely on interviewing 23-year-old NASCAR racer Joey Logano about what it's like to be a racecar driver in his Ford Fusion.
Logano started racing at the tender age of six and has risen up the circle-track ranks to the big show of the NASCAR Sprint Cup. The two of them talk about what it's like to compete in the sport today compared to yesteryear, and Logano shares some racing anecdotes. Of course, they also get into what it's like to be on the racetrack controlling a car with about 850 horsepower, a four-speed manual transmission and brakes without any power boost. Scroll down to watch the video.
