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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford and BraunAbility team up for wheelchair-accessible Explorer

BraunAbility, a creator of wheelchair-accessible vehicles that are usually based on minivans, has teamed up with Ford to create the MXV, a vehicle the company hails as the first of its kind. In addition to the obvious exterior modifications that include sliding doors, this Explorer-based mobility vehicle has removable driver and passenger seats and a powered ramp that nestles into the vehicle's floor. Modifications to the regular Explorer platform will allow wheelchair users to operate the MXV from the driver's position with the normal seat removed, ride along as a front passenger, or enjoy 56 inches of cabin height in the middle row, which is large enough to accommodate most power wheelchairs. Best we can tell, there are no changes to the Explorer's powertrain, which means a 3.5-liter V6 engine with 290 horsepower and 255 pound-feet of torque will provide motivation, not to mention 5,000-pounds worth of towing capacity. Fuel economy from the MXV matches that of the Explorer, with 17 city, 24 highway, and 20 combined. The twin-turbo EcoBoost V6 isn't available. Unfortunately, all-wheel drive also isn't available from BraunAbility due to the lowered floor necessary to make the vehicle large enough to work as a proper mobility vehicle. Even so, the Explorer looks like a pretty nice platform with which to build such a wheelchair-accessible vehicle, with good looks, good driving manners, and the kind of rugged looks you can't find in a minivan. Expect to see the MXV at BraunAbility dealers this fall, but don't expect to be first in line. Vehicle No. 1 has been promised to wounded veteran Mike Delancey, a United States Marine paralyzed by a sniper's bullet while serving in Iraq in 2006. Take a look at the images above, and feel free to peruse the press release for all the details below. Related Video: BraunAbility – the World Leader in Mobility Vehicles – Selects Ford Explorer to Create First-Ever Wheelchair-Accessible SUV • BraunAbility introduces its first-ever wheelchair-accessible sport utility vehicle – the BraunAbility MXV™ • BraunAbility-customized Ford Explorer – the best-selling SUV in the U.S. for the last 25 years – will be the company's first mass-produced wheelchair-accessible SUV • BraunAbility revolutionized what independence means to wheelchair users, and has established itself as a world leader in the mobility business DEARBORN, Mich.

World Car Awards finalists snub American-branded vehicles — except for Bronco

The list of World Car Awards has been whittled down to 10 finalists, but only one American brand — Ford — appears among the remaining nine carmakers for this yearÂ’s top award. The Bronco is there, and it also is balloted as a finalist in the design category. The other categories are performance car, urban car, electric vehicle and luxury model. Each category has five finalists except World Car, which has 10. One brand conspicuous by its absence in any category: Tesla. The winner in each is scheduled to be crowned March 27 at the New York International Auto Show in Manhattan. This year marks the 20th year of the World Car Awards and the partnership with the New York show. The selection process involves 100-plus automotive journalists from 29 countries who vote, as they review and test-drive the eligible vehicles for the 2024 awards. Their journey is captured virtually on World Car TV. If youÂ’re counting, the brands that appear most on the six finals lists are Mercedes-Benz (four times), BMW (also four), Hyundai (three), and Volvo (three). HereÂ’s the full listing. A video clip showing all of them is here: World Car -BYD Seal / Atto 4 -Ford Bronco -Hyundai Kona / Kona Electric -Hyundai Santa Fe -Kia EV9 -Mazda CX-90 -Subaru Crosstrek -Toyota Prius -Volkswagen ID.7 -Volvo EX30 World Car Design of the Year Ford Bronco Ferrari Purosangue Toyota Prius Volvo EX30 Zeekr X 2024 World Electric Vehicle BMW i5 Kia EV9 Mercedes-Benz EQE SUV Volkswagen ID.7 Volvo EX30 2024 World Luxury Car - BMW 5 Series / i5 - Lexus LM - Mercedes-Benz CLE - Mercedes-Benz E-Class - Mercedes-Benz EQE SUV 2024 World Urban Car  - Abarth 500e - BYD Dolphin - Lexus LBX - Suzuki Fronx - Volvo EX30 2024 World Performance Car - BMW M2 - BMW XM - Ferrari Purosangue - Hyundai Ioniq 5 N - Porsche Cayenne Turbo E-Hybrid