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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Acura Integra, Ford F-150 Lightning, Kia EV6 win 2023 North American Car, Truck, Utility Vehicle of the Year

After much testing and deliberation, the winners have 2023 North American Car, Truck and Utility Vehicle of the Year (NACTOY) Awards have been announced. Previously whittled down to three finalists in each category over the course of the past year, the 2023 NACTOY winners are as follows: 2023 North American Car of the Year: Acura Integra 2022 Acura Integra A-Spec front low View 38 Photos The Acura Integra has won in this year's Car category, beating out the Hyundai Genesis Electrified G80 and Nissan Z. The Integra nameplate has been revived for the 2023 model year, with the Honda Civic-based sedan offering an affordable sport compact from the luxury brand. You can read our First Drive review of the Acura Integra here. 2023 North American Truck of the Year: Ford F-150 Lightning Ford F-150 Lightning front low View 48 Photos The Ford F-150 Lightning has taken the award in the Truck category, knocking out the other two finalists, the Chevy Silverado ZR2 and the Lordstown Endurance. It was interesting to see two all-electric contenders in the pickup field, one based on a legacy platform, and the other coming from a new company and using novel, in-wheel motor technology. It's Ford's third NACTOY Truck win a row. The battery-powered Ford F-150 Lightning is the most powerful F-150 to ever roll off the factory floor, and it has proven itself to be wildly popular, and for good reason. You can read more about it in our First Drive review. or our buying guide. Also worth noting is that the truck's Onboard Scales and Smart Hitch technology won Autoblog's 2022 Technology of the Year Award. 2023 North American Utility Vehicle of the Year: Kia EV6 2022 Kia EV6 GT-Line AWD front three quarter mid View 35 Photos Kia EV6 has taken the top spot in the Utility Vehicle category, over two other all-electric rivals, the Cadillac Lyriq and Genesis GV60. This seems like it was probably the toughest choice for the NACTOY jurors, as these are each excellent EVs. The Kia EV6 is built on the same E-GMP electric platform as the Hyundai Ioniq 5 and the Genesis GV60, which means it has 800-volt battery architecture for extremely fast charging, available all-wheel drive and plenty of power. The EV6 has quickly become a favorite at Autoblog, especially since joining our long-term fleet. Read more about it in our First Drive, buying guide and long-term reviews.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.