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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2015 Roush Stage 3 Mustang has 670 hp

My last speeding ticket was nearly two years ago while behind the wheel of a 2014 Roush Stage 3 Mustang. Considering the supercharged 5.0-liter V8 produced 575 horsepower – the lowest of the Stage 3's tunes – an encounter with the friendly folks at the Michigan State Police seemed inevitable. With the 2015 Stage 3 producing 95 more horsepower, if and when I drive the new supercharged 'Stang, another meeting with Michigan's finest seems likely. The combination of the Ford 5.0-liter V8 and a 2.3-liter TVS supercharger turns out 670 horsepower, which should have owners of the weightier Dodge Challenger Hellcat at least a bit nervous. All that power is complemented by 545 pound-feet of torque and what is almost certainly an ear-shattering exhaust note from the quad-tip pipes. On top of the RS3's trademark sound and speed, Roush has fitted the sixth-generation Mustang's body with a new "R7" aero kit that actually looks toned down from last year's car. 20-inch "Quicksilver" wheels are standard, although Roush is offering a pair of optional designs. Either way, Cooper RS3 tires are the rubber of choice. Prices for the Roush Stage 3 Mustang start at $21,995, not including the $32,300 starting price of a Mustang GT donor car. Scroll down for the official press release. Related Video: ROUSH Stage 3 Mustang Produces 670 HP May 7, 2015 – PLYMOUTH, MICHIGAN – ROUSH Performance is excited to announce final horsepower ratings for the all-new 2015 ROUSH Stage 3 Mustang. The RS3 is cranking out a heart-racing 670 horsepower and 545 lb-ft of torque to deliver the ultimate driving experience. All 670 horsepower are created as a direct result of the powerful combination of Ford's 5.0L V8 engine with ROUSH Performance's dynamic new 2015 2.3L TVS supercharger. The new ROUSH Mustang's generous power ratings impeccably compliment the RS3's list of standard and optional features, including the ROUSH Quad-Tip exhaust (with optional ROUSH Active Exhaust System), standard single-adjustable coilover suspension system (or optional competition-tuned 3-way adjustable system), and the fierce new "R7" aerobody. The 2015 ROUSH Stage 3 Mustang is not just a car – it's an experience. The RS3 truly bridges the gap between road car and race car, putting drivers behind the wheel of the ultimate uninhibited muscle car.

Ford, Renault, VW shareholder oppose French aid for PSA/Peugeot-Citro"en

Pots and kettles, glass houses and stones - that's a little of what we appear to have going on in the European car market. New reports say that that three European automakers have registered their opposition to a loan deal that PSA/Peugeot-Citroën is working on with the French government. Peugeot's finance arm, Banque PSA Finance, is struggling with its debts and has been downgraded by Moody's to its lowest investment-grade classification, one step above junk. This makes it more expensive for a potential buyer to finance a car through Peugeot. The last thing Peugeot needs is more difficulty selling cars in the tough European market, and the situation will only worsen if the bank's credit worthiness takes another hit.
A deal being worked on would have the French government offer €7 billion ($9B U.S.) in bonds to guarantee the bank's loans, which would give the institution some breathing room to manage its debts and lower its interest rates. Outside of that, a group of banks would provide other, non-guaranteed loans to the bank to further help its position. In exchange for state help, though, the government wants seats on Peugeot's board for worker representatives and a government liaison, along with factory and worker guarantees. The Peugeot family would maintain control of the company.
So what we have is government assistance being provided to a car company's finance arm, akin to the way General Motors' GMAC (now Ally Financial) and Chrysler Financial got help in their time of need. What we also have is Ford and Renault, and Germany's State of Lower Saxony, the second-largest shareholder in Volkswagen, voicing their concern about the proposal, because they say it could create an unfair competitive advantage for Peugeot. Everyone in Europe's down market is fighting for every sale, and if Peugeot gets help to keep its auto loan costs down, it figures to help buyers choose Peugeot or Citroën.