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Drive Ford's new Mustang in Need For Speed Rivals

If waiting for the all-new 2015 Ford Mustang to hit dealerships is just too tall of an order, you'll be happy to hear that there is now an alternative means of getting behind the wheel of America's favorite pony car. The Mustang is making its video game debut in Need For Speed Rivals.
"We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world," said Ford product licensing manager Mark Bentley. "Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale."
Players will have access to five unique designs for the Mustang, allowing a degree of individuality beyond solid colors and decals. According to Digital Marketing Manager Andrea Zuehlk of Ford, those designs are drawn from the four most popular designs on the Mustang Customizer, an online, mobile and tablet app that allows the public to design their own custom Mustang. A fifth design, penned by drift racer Vaughn Gittin, Jr., is also available.

2015 Ford Mustang: Obsessively covered [w/videos + poll]

Here at Autoblog, we've officially stamped December 5, 2013, as Ford Mustang Day. Sure, the sixth-generation Pony Car started leaking out onto the web days ago, but all of the official, non-embargoed hotness has come out today. And man, there's been a lot.
In terms of new car debuts, this is a really big one - not unlike all of the Corvette madness that kicked off the 2013 automotive season. So to make sure you haven't missed anything, here's a wrap-up of everything you need to know about the 2015 Ford Mustang.
Deep Dive: 2015 Ford Mustang

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.