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Ford gathering data to improve how bikes and car interact

More than a hundred years ago, the Ford Motor Company changed the landscape of US cities with its cars, and the company is once again trying to disrupt the way Americans move around their metropolises by ditching four wheels for two. Ford is hoping data will make the difference in its quest to create a city friendly to both cars and bikes with what it calls a "mobility experiment" known as Info Cycle. Engineers are riding bikes with data sensors on the front fork around the tech town of Palo Alto, CA, according to CityLab. This data is analyzed and made public on Ford's open-source site called OpenXC. The sensors record everything from speed to temperature to ambient light. Ford hopes the data give city governments and biking activists the tools they need to make roads safer for all travelers. Along with data gathered from cars, Ford hopes to foster a better urban ecosystem for both bikers and drivers. Ford has tried to crack into the bike market before, but concepts like the Think and e-bike were never fully realized or came to market too early to capitalize on the current transportation revolution. Now that car ownership and miles driven are down and alternative modes of transportation are catching on in the United States, Ford wants to be on the cutting edge of the mobile revolution. Earlier this year, Ford introduced the MoDe:Flex, an electric bike concept, along with the previously announced MoDe:Me and MoDe:Pro. Related Video: News Source: CityLab Green Ford Driving Bikes data

Chevy Camaro is a good sport, wishes Ford Mustang Happy 50th

It was 1966 when Chevrolet launched its challenger to the wildly successful Ford Mustang, the Camaro. While the competition between the two brands was already healthy, the arrival of the Camaro set off one of the most intense, model-to-model rivalries in the industry.
That competitive spirit hasn't stopped Chevy and the Camaro from wishing Ford's iconic muscle car a Happy 50th Birthday as the Ford's April 17 anniversary rolls around. These two cars have been linked over the years, and while the rivalry took a break for a few years in the 2000s, today's competition between the Camaro and Mustang is as fierce as it's ever been.
You might recall that this friendliness when it comes to major milestones isn't too rare. Ford put on quite a display for General Motors' hundredth anniversary back in 2008. As the Camaro's fiftieth birthday approaches in 2016, we wouldn't be surprised to see the Mustang sending its best wishes to its Bowtie rival.

Global buyers prefer red, black Ford Mustangs

As sales of the new, 2015 Ford Mustang kick off across the globe, Ford is uncovering some interesting data about its long-lived muscle car, and some of the most interesting stats focus on the color palette. Not surprisingly, buyers have a thing for a red Mustang. Race Red, a bright, glossy color, is the number one shade among Mustang owners in both Europe and China with 20 percent of Europeans and 35 percent of Chinese owners opting for the shade. Ford's Ruby Red paint was the third most popular color among American consumers. That's because Mustang owners in the land of the free and home of the brave prefer a literal dark horse, opting for the glossy Black. Magnetic, a dark gray shade, was the second favorite among American Mustang owners. That's right, America's favorite color overall, white, didn't even crack the top three (although Oxford White hit number two in China). Black remained popular in other markets, as well. Absolute Black, a metallic shade, tied Race Red in Europe, appearing on 20 percent of vehicles. Just under 20 percent of Chinese buyers, meanwhile, opted for the same gloss black Americans preferred. Check out Ford's full press release for more detailed stats on how customers in three of the company's largest markets are designing their Mustangs. Related Video: MAR 12, 2015 | DEARBORN, MICH. EARLY DATA INDICATES UNIVERSAL PASSION FOR MUSTANG EXTENDS TO COLORS AS ICONIC PONY CAR GOES GLOBAL; RED, BLACK RULE As all-new Ford Mustang officially arrives in global markets for the first time, customers worldwide are opting for red and black as their top exterior color choices Approximately 1.1 million Mustangs configured online by pony car enthusiasts throughout Europe; more than 18,000 consumers in China signed up to take all-new Mustang for a test spin U.S. Mustang sales up 32 percent in February – making it the best-selling sports car in America DEARBORN, Mich., March 12, 2015 – Red and black clinch the top spots as the most popular exterior paint colors for the first global Mustang, according to initial consumer data. Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It's set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford's European websites just a month after ordering banks opened.