2013 Ford C-max Hybrid Sel on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford builds Lightweight Concept with Fusion shell [w/video]

It's a fairly well known fact that removing weight from a car is essentially a panacea for many of the modern automobiles problems. Does it handle like crap? Remove weight. Underpowered? Don't add power; trim the fat. Need to improve fuel economy? It's diet time.
Actually executing a major weight reduction program, though, much like with human beings, is no easy task. Unlike you or I, where motivation is the issue, the prohibitive measure in trimming a car's waistline is money. Lightweight materials are expensive, with carbon fiber and carbon-fiber reinforced plastic still primarily in the domain of higher end vehicles. Even aluminum construction, pioneered on a mass-produced level by Audi and Jaguar, is only now starting to make its way into the mainstream, thanks to the upcoming Ford F-150.
With this concept, though, Ford is attempting to show that a mass-produced, lightweight vehicle isn't too far off. This is the Lightweight Concept, and while it may look like a Fusion, it weighs as much as a Fiesta. For reference, the lightest Fusion available to the public is the 3,323-pound, 2.5-liter model with a manual transmission. A manually equipped, 1.6-liter Fiesta, meanwhile, is just 2,537 pounds.

Mustang pinball game will feature art by Ford GT designer

To celebrate 50 years of Mustang, Ford and Stern Pinball are collaborating on a new pinball machine that will feature the muscle car in all its glory, Polygon reports. Even better, Camilo Pardo, the guy who designed the Ford GT, will provide art for the table; Tanner Foust, Top Gear USA host and professional driver, will handle narrating duties; and a Sony Music soundtrack spanning five decades will provide the tunes.
"The Mustang is one of the most iconic, American cars ever made... What better way to celebrate 50 years of Mustang than with the launch of the Ford Mustang pinball game?" says Stern Pinball CEO Gary Stern.
Watch the promotional trailer for the upcoming Mustang pinball machine below, which will have to hold you over until pricing and availability are announced in early 2014.