1996 Ford Bronco U100 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

With contract expiration days away, UAW targets GM first for negotiations

The United Auto Workers union on Tuesday said that it would target General Motors as the first of the Detroit automakers for talks ahead of the current four-year contract's expiration on Sept. 14. This year's contract talks between the union and GM, Ford and Fiat Chrysler Automobiles NV are expected to be contentious as U.S. new vehicle sales are slowing and automakers face rising costs associated with the development of electric vehicles and self-driving cars. Rising healthcare costs, job security, profit sharing and the use of temporary workers are expected to be major sticking points. GM in particular has been a target of union ire since announcing the closure of five North American plants late last year. That move drew a wave of criticism, including from U.S. President Donald Trump. Trump has repeatedly prodded GM and last week said the No. 1 U.S. automaker should begin moving its operations in China back to the United States. "We are prepared and we are all ready to stand up for our members, our communities and our manufacturing future," UAW President Gary Jones said in a statement. In a statement, GM said, "We look forward to having constructive discussions with the UAW on reaching an agreement that builds a strong future for our employees and our business." The contracts come at a difficult time for the UAW, as a federal corruption investigation into the union continues to grow. Last week, the FBI conducted searches at Jones' home, a union retreat and multiple other locations, including the home of the union's previous president, Dennis Williams. To date, seven people linked to the union and the automaker have been sentenced in the government's corruption investigation. Reporting by Nick Carey.

2020 Ford Explorer safer than old model; crash test ratings short of Top Safety Pick

The 2020 Ford Explorer three-row crossover has improved on the outgoing model in many ways. According to the IIHS, it has also improved in a number of safety categories, but not enough to earn a Top Safety Pick award. The culprit is not the headlight performance for once. The Explorer's headlights were given an "Acceptable" rating, which would be sufficient for Top Safety Pick, if not Top Safety Pick +. Where the Ford falls short is in the front small overlap driver-side crash test, in which it got the second highest "Acceptable" rating. The IIHS requires a "Good" rating in this category, whereas an "Acceptable" rating on the passenger side would be, well, acceptable for Top Safety Pick. According to IIHS, Ford will be reviewing the results to figure out what the issue is, and it will likely make revisions to future Explorers to improve the result. Other than the one test, the Explorer performed admirably. It received a "Good" rating in all other crash categories except the passenger-side small overlap that was not tested. Both its standard and optional forward collision prevention systems had the highest "Superior" ratings, with the standard one preventing a collision with a car at speeds of up to 25 mph, and the optional one avoiding a collision at 12 mph, and "nearly" preventing one at 25 mph. Headlights are rated as "Acceptable" and so is access to child seat LATCH anchors. Also worth noting is that the Explorer's crash test ratings apply to its luxurious twin the 2020 Lincoln Aviator, meaning it also doesn't get a Top Safety Pick rating. The forward collision system performed the same as in the Ford, and the only difference between the two was in headlight performance. The Lincoln's standard headlights, included on the base, Reserve and Grand Touring trims, have the second-lowest "Marginal" rating, but the optional headlights for those trims, and the standard ones on the Black Label trim, received the "Good" rating. Among three-row Explorer competitors, the Honda Pilot, Hyundai Santa Fe XL, Kia Telluride, Nissan Pathfinder and Toyota Highlander all have a Top Safety Pick. The Hyundai Palisade, Mazda CX-9, Subaru Ascent, and the slightly smaller Kia Sorento and Volkswagen Tiguan all have a Top Safety Pick +. As for Lincoln Aviator competitors, the Cadillac XT6, Infiniti QX60, Lexus RX and Volvo XC90 get a Top Safety Pick. The Mercedes-Benz GLE-Class and two-row-only BMW X5 get the Top Safety Pick + rating. Related Video: