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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford evaluating new Fiesta RS?

Word coming in from across the pond has it that Ford is working on developing the business case to create a new Fiesta RS. The development is encouraged by the extremely positive reception the existing Fiesta ST has garnered to date, and the emergence of the above-pictured Fiesta RS WRC rally car, but it'll take more than goodwill to make a more extreme version a reality.
According to Auto Express, a new roadgoing Fiesta RS would almost certainly be based closely on the ST version, albeit with some vital differences. Its 1.6-liter turbo four would be increased from 180 horsepower to somewhere around 230 hp, and that powertrain would be accompanied by lightweight alloys inside blistered wheel arches, a stripped-out interior and possibly lightweight bodywork.
The vehicle's approval would reportedly require a strong business case in Europe, and not just in the UK where Ford hot hatches traditionally enjoy a strong following. It's unclear whether the Fiesta RS would potentially make the transatlantic voyage to American showrooms, but between it and the larger Focus RS, hopefully the Blue Oval wouldn't leave its home market out of the action altogether.

Ford and BraunAbility team up for wheelchair-accessible Explorer

BraunAbility, a creator of wheelchair-accessible vehicles that are usually based on minivans, has teamed up with Ford to create the MXV, a vehicle the company hails as the first of its kind. In addition to the obvious exterior modifications that include sliding doors, this Explorer-based mobility vehicle has removable driver and passenger seats and a powered ramp that nestles into the vehicle's floor. Modifications to the regular Explorer platform will allow wheelchair users to operate the MXV from the driver's position with the normal seat removed, ride along as a front passenger, or enjoy 56 inches of cabin height in the middle row, which is large enough to accommodate most power wheelchairs. Best we can tell, there are no changes to the Explorer's powertrain, which means a 3.5-liter V6 engine with 290 horsepower and 255 pound-feet of torque will provide motivation, not to mention 5,000-pounds worth of towing capacity. Fuel economy from the MXV matches that of the Explorer, with 17 city, 24 highway, and 20 combined. The twin-turbo EcoBoost V6 isn't available. Unfortunately, all-wheel drive also isn't available from BraunAbility due to the lowered floor necessary to make the vehicle large enough to work as a proper mobility vehicle. Even so, the Explorer looks like a pretty nice platform with which to build such a wheelchair-accessible vehicle, with good looks, good driving manners, and the kind of rugged looks you can't find in a minivan. Expect to see the MXV at BraunAbility dealers this fall, but don't expect to be first in line. Vehicle No. 1 has been promised to wounded veteran Mike Delancey, a United States Marine paralyzed by a sniper's bullet while serving in Iraq in 2006. Take a look at the images above, and feel free to peruse the press release for all the details below. Related Video: BraunAbility – the World Leader in Mobility Vehicles – Selects Ford Explorer to Create First-Ever Wheelchair-Accessible SUV • BraunAbility introduces its first-ever wheelchair-accessible sport utility vehicle – the BraunAbility MXV™ • BraunAbility-customized Ford Explorer – the best-selling SUV in the U.S. for the last 25 years – will be the company's first mass-produced wheelchair-accessible SUV • BraunAbility revolutionized what independence means to wheelchair users, and has established itself as a world leader in the mobility business DEARBORN, Mich.