1978 Ford Bronco Custom Sport Utility 2-door 6.6l on 2040-cars

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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford recalling nearly 5,700 2014 F-150s for power steering issue

Ford is recalling 5,675 of its 2014 F-150 pickups over an issue with the electric power steering system. There haven't been any injuries or accidents due to the issue.
Ford spokesman Mike Levine told Autoblog that the "electric power-assisted steering and motor position sensor gear were incorrectly installed by a supplier," leading to the recall.
While the recall is larger on the surface, it's important to note that only 260 trucks have been delivered to customers. The remaining pickups are currently en route to dealers. The affected vehicles were manufactured between May 26 and June 19.

2021 Ford Escape PHEV finally reaches dealers

Last October – which feels like both five minutes and five years ago – Ford had to push the Escape PHEV sales date back to this year. The holdup arose because Ford had to recall the Escape's European twin, the Kuga PHEV, over a fire risk thought to center on the high-voltage battery. At the time, a Ford spokesperson said, "We are moving full scale production of Escape PHEV to the 2021 model year. The first Escape PHEVs will be sold next year." With just three months left in 2021, a Ford spokesperson confirmed to Ford Authority that the Escape PHEV has finally made it to dealer lots. The end of the Escape PHEV's long and winding road comes about a week after the Lincoln Corsair Grand Touring reached dealers. The compact luxury plug-in hybrid debuted at the 2019 LA Auto Show and was intended to go on sale in the summer of last year. But because it uses the same powertain as in the Escape, Ford had to delay the Lincoln as well.  Now that you can finally buy them, here's the quick recap. Both start with a naturally aspirated 2.5-liter inline-4 and an electric motor powering the front wheels, and a 14.4-kWh battery providing juice. The Escape makes 200 horsepower, can go 37 miles on all-electric driving, is EPA-rated at 105 miles per gallon equivalent (MPGe), and returns a combined 40 mpg if the battery's dead. It starts at $34,320 before incentives. The Lincoln adds an electric motor with a single-speed transmission to power the rear wheels, as Toyota has done with the all-wheel-drive Prius, RAV4 Hybrid and Lexus UX250h. Output in the Lincoln is 266 ponies, it manages 28 miles on pure electric driving, is EPA rated at 78 MPGe, and returns a combined 33 mpg on gasoline alone. It starts at $51,485 before incentives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.