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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2021 BMW M3 and M4 vs all the high-powered sport sedans and coupes

Should you have a found a way to get past that schnoz, you've probably digested some of the basic specs for the all-new 2021 BMW M3 sedan and M4 coupe specs. They're plenty impressive. There's also, basically, two sets of them thanks to the regular and Competition versions that differ in engine output and transmission type.  But how do they compare to other ultra sport sedans and coupes? Well, we were wondering that too, so we fired up the Autoblog Comparison Spreadsheet Generator 5000 (aka me chained to my computer in a dark basement).  Sadly, there are surprisingly few competitors for the 2021 BMW M3. Rival sedans include the Mercedes-AMG C 63 and the Alfa Romeo Giulia Quadrifoglio, along with the Audi RS 5 Sportback sedan/coupe/hatchback thing. There's no more Lexus IS F, the Cadillac CT4 Blackwing has yet to arrive and Jaguar doesn't offer a spicy XE R.  Happily, there are more coupe rivals for the 2021 BMW M4, including the two-door versions of the AMG and Audi as well as the Lexus RC F. I also included the Ford Shelby GT350 and Chevrolet Camaro SS 1LE. On paper, they align incredibly well. On the street and on a track, I can personally attest that these Americans are fully capable of keeping up and/or bettering the fancy-pants luxury brands (and let's not forget there are even more powerful, hardcore versions available). If they don't align in terms of price or prestige, whatever. OK, let's get to the spreadsheet. Let's start with the coupes and note that I didn't bother listing the dimensions for the M4 Competition and C 63 S as they are identical to their "lesser" siblings.  I won't bother burning words explaining what you can see on the chart. Instead, I'll point out a few things that stood out to me. First, BMW M comes awfully close to matching the output of AMG's twin-turbo V8 despite having two fewer cylinders. Similarly, Audi manages to better the 0-60 time of the M4 Competition and tie the C 63 S despite being WAY down on power. It's not like it weighs less. Magic? Second, and speaking of 0-60 times, remember the importance that transmission and drivetrain make with them. It's not just horsepower and torque. An automatic will be quicker and easier to launch than a manual, while all-wheel drive provides more instantaneous and beneficial grip.

How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).