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2017 Honda Ridgeline enters the landscape block war

In the test of pickup truck beds, if steel is apples and aluminum is oranges, Honda wants you to know that composites are pineapples. Chevy recently performed a test in which its own Silverado was pitted against its most obvious competitor, the Ford F-150. A loader dropped over 800 pounds of landscaping blocks into the two truck beds, and Ford's aluminum bed ended up with more damage than Chevy's steel bed. Check that test out right here. Honda apparently wasn't content to let Chevy throw stones alone. In a new test, the Japanese automaker replicated the block-drop test using its brand-new Ridgeline truck, which features a composite bed. As you'll see in the video above, there was very little damage to the high-strength plastic bed of the Ridgeline after a similar load of landscaping blocks were dropped from a loader. Without being on hand at any of these tests, we can't say with any degree of certainty that they match up in severity. But they all look pretty similar, and this is actually a test that Honda performed in front of journalists ( ourselves included) earlier this year. We visually inspected the composite bed of a Ridgeline after a demonstration just like the one on video above, and can confirm that there was basically no damage to Honda's truck. Chevy went an extra step by flinging a heavy toolbox into the Silverado and F-150; Honda didn't match that particular test. Does any of this matter? That's up to truck buyers and owners to decide, naturally, but we doubt anyone would actually dump a load like this into their own truck. And it's also worth noting that a heavy-duty spray-on bedliner would probably minimize damage to the metal surface below, whether steel or aluminum. If nothing else, it's memorable marketing. Related Video:

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

How did Ford keep the GT a secret before Detroit?

True secrecy is a rarity in the automotive industry. Sure, companies try to keep their future projects under wraps all of the time, but usually a spy shot or blurry development photo leaks out. The complete lack of any hard details before its unveiling likely helped make the Ford GT one of the biggest stars of the 2015 Detroit Auto Show. Not only was it the favorite of Autoblog's editors, but the supercar scored a prestigious EyesOn Design Award, too. Rumors about the vehicle had circulated for weeks before the show, but no one really knew much about the GT until it rolled onto the stage for Ford's press conference in Joe Louis Arena. Amazingly, the Blue Oval kept things mostly a secret during the car's 14- month gestation period prior to its debut. According to Automotive News, the GT project began in late 2013 by a skunk works team, including six designers, that guided the supercar along from birth until the unveiling. Ford kept things clandestine by locking the vehicle in a basement storage room, and only the group members got a key to the lock. Much of the development was also done at night to further keep the secret, but occasionally the prototype was hauled outside on weekends to check it out in natural light. Because of the speed in getting the development done and for even more stealth, the designers didn't get input from the Blue Oval's other styling teams around the world. But that was somewhat of a double-edged sword. "You don't actually get to bounce opinions off people," Ford design boss Moray Callum said to Automotive News. "We were on tenterhooks ourselves until the first people saw it." Even now, there are still mysteries surrounding the GT. There's still no official word on the supercar's power; just that it's over 600 horsepower. There are also the persistent rumors going back months that the Blue Oval plans to take the GT racing to celebrate the 50th anniversary of automaker's Le Mans victory. Although, maybe this time the secrecy wasn't so good because we might have got a glimpse of the racer, recently. Related Video: