2023 Fisker Ocean One Sport Utility 4d on 2040-cars

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Fisker adds dealerships to direct sales model to boost EV sales

Electric vehicle company Fisker said on Thursday that it would add dealerships alongside its direct-to-customer distribution model to expand its sales and delivery network. The California-based company, which sells its vehicles across the United States and Canada apart from other markets in Europe, has only two showrooms or Fisker Lounges in North America — one in Los Angeles and the other in New York. In other locations, it has retail stores called Fisker Center+. Fisker said, in Europe, it will continue to offer direct sales but will bring onboard partners for sales and distribution. While the EV startup made more than 10,000 vehicles in 2023, it delivered only about 4,700 units of the Ocean sport utility vehicles due to distribution constraints. "We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year," CEO Henrik Fisker said. The company expects to send its first Ocean vehicles to new dealers by the end of the first quarter, Fisker said, adding that it has been in talks with dealer partners since November 2023. Lucid, Rivian and Fisker have followed an online and direct-to-consumer model that was started by Elon Musk-led Tesla, in their efforts to cut out middlemen that dealership models have. Earlier this week, Vietnamese electric car maker VinFast Auto said that it had signed its first five dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar also uses a dealership model. 

Karma Automotive partners with BMW for powertrains

Now in the process of rising from the ashes of Fisker, the newly renamed Karma Automotive has announced a powertrain supply deal with BMW. Only instead of Karma providing BMW with technologies (as Tesla has for Daimler and Toyota), this deal goes the other way around. It is BMW that will be providing Karma with its powertrain components moving forward. Little in the way of specifics was disclosed regarding precisely what the supply deal will entail. However according to the statement below, it will include "high voltage battery charging systems and a wide range of hybrid and EV systems." BMW has demonstrated its competence in developing and manufacturing such components with vehicles like the i3 and i8, and ActiveHybrid versions of the 3 Series, 5 Series, and 7 Series sedans. Karma Automotive is what Chinese component manufacturer Wanxiang renamed the company formerly known as Fisker Automotive once it acquired the rights to the company and the Fisker Karma which it previously produced. The brand name, however, remained the property of Henrik Fisker's coachbuilding operation. The original Fisker Karma was powered by a 2.0-liter turbo four supplied by General Motors, with a lithium-ion battery pack from A123 systems. Karma Automotive Signs Supply Agreement With BMW COSTA MESA, Calif., Nov. 12, 2015 /PRNewswire/ -- Karma Automotive announced today that BMW has agreed to be a supplier in ensuring their vehicles are built with the highest quality automotive parts. BMW will supply Karma Automotive with their latest powertrain components, including high voltage battery charging systems and a wide range of hybrid and EV systems. Throughout automotive history, BMW has been globally recognized for engineering and manufacturing world-class products. They are a proven technology leader and renowned for conceiving and delivering groundbreaking innovations. Karma Automotive will integrate the first BMW components into its plug-in hybrid flagship vehicle, which will re-launch in 2016. The next generation of vehicles already in development will utilize more of BMW's powertrain technology. "The Wanxiang Group is giving Karma Automotive the opportunity to bring a stunning car back to the market, and the partnership with BMW and their outstanding track record is a great fit for the future," said Karma's CEO Tom Corcoran.

Fisker Ocean enters production this week without some ADAS features

At the beginning of the year, Henrik Fisker said his eponymous company anticipated the Ocean battery-electric crossover entering production in November, first deliveries happening in early 2023. In the latest update during the Q3 earnings call with analysts, Fisker said everything is on track, the Ocean expected to start rolling down the production line at Magna Steyr's facility in Graz, Austria on November 17. If that happens, then dealers would be handing over the first sets of keys to retail customers next February. Hitting the milestones might be a bigger pick-me-up for Fisker than the customers, showing the longtime design executive may finally have the right team in place to become a successful auto executive. There will be some hiccups, however. Automotive News reports the first Oceans will be delivered without some software features because Fisker doesn't want to delay production while the coding is sorted. Most of the omissions are from Fisker Intelligent Pilot, the advanced driver assistance suite. Affected units will not have automatic high beams, blind-spot monitoring, and lane-keep assistance, which the company hopes to add with an over-the-air update early next year. Based on the production timeline, that could mean only the Fisker Ocean One, limited to 5,000 units and built into Q2 of next year, will be affected. Lane centering and traffic-jam assist are anticipated to come at the end of 2023. Cruise control is another casualty, unavailable until later next year. Fisker told Autonews he believes "There's also, quite frankly, a lot of customers that may not care about it, so why wait to launch the vehicle? And you know you're going to maybe get it three months, six months, nine months later." Based on the analyst call, Fisker Automotive is prepping for the trials of homologation in Europe and the U.S., and wants to do as much as possible at once instead of doing piecemeal software certifications. Delivering vehicles without certain software-enabled features that will be added later shouldn't surprise anyone. Volkswagen did the same with the ID.3 launch. Meanwhile, the chip shortage convinced legacy OEMs to sell cars without features that couldn't be added later.   Fisker's production ramp-up for 2023 intends for Magna to build more than 300 units in Q1, more than 8,000 units in Q2, more than 15,000 units in Q3, and at least 19,100 units in Q4, making a total of 42,400 Oceans. As mentioned, the first 5,000 will be the Ocean One.