2023 Fisker Ocean on 2040-cars

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Fisker adds dealerships to direct sales model to boost EV sales

Electric vehicle company Fisker said on Thursday that it would add dealerships alongside its direct-to-customer distribution model to expand its sales and delivery network. The California-based company, which sells its vehicles across the United States and Canada apart from other markets in Europe, has only two showrooms or Fisker Lounges in North America — one in Los Angeles and the other in New York. In other locations, it has retail stores called Fisker Center+. Fisker said, in Europe, it will continue to offer direct sales but will bring onboard partners for sales and distribution. While the EV startup made more than 10,000 vehicles in 2023, it delivered only about 4,700 units of the Ocean sport utility vehicles due to distribution constraints. "We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year," CEO Henrik Fisker said. The company expects to send its first Ocean vehicles to new dealers by the end of the first quarter, Fisker said, adding that it has been in talks with dealer partners since November 2023. Lucid, Rivian and Fisker have followed an online and direct-to-consumer model that was started by Elon Musk-led Tesla, in their efforts to cut out middlemen that dealership models have. Earlier this week, Vietnamese electric car maker VinFast Auto said that it had signed its first five dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar also uses a dealership model. 

Fisker Ocean shows its Revolve infotainment screen

Fisker Automotive is finally spotlighting a feature that got talked about at the global debut of the Ocean SUV at last year's L.A. Auto Show, but we didn't see in action. It's called Revolve, and does just that to the Ocean's 17.1-inch infotainment screen. Vertical orientation is called Control Mode, when occupants are using the screen for all of the typical infotainment purposes. At what we imagine is the press of a button, the screen rotates 90 degrees clockwise to enter what's referred to as Hollywood Mode, wherein its 16:9 aspect ratio would make it ideal for watching movies and playing games. Screen sounds get piped through a 16-speaker audio system. The cinematic rotation can only be had while parked, we're told. Buyers who want the presto-change-o viewing options might need to step to the top of the Fisker Ocean range; we know Revolve will come standard on the top Extreme trim. It will also be included with the Ocean One, but that model is limited to the first 5,000 units built. The series production Extreme starts at $68,999 before destination, comes with a dual-motor AWD powertrain putting out 550 horsepower, and is expected to get more than 350 miles on a charge. It's unclear at the moment whether the entry-level Ocean Sport and midgrade Ocean Ultra will offer Revolve as an option. When in Control Mode, the screens will be running a custom infotainment software Fisker is developing with Japan's Sharp Corporation, running on screens developed just for Fisker's line of vehicles. The company said, "Our collaboration with Sharp is set to create exciting new automotive display systems, featuring innovative backlight solutions to improve illumination without increasing power consumption – in addition to class-leading resolution, bezels, and design." The Ocean is slated to enter production at a Magna Steyr facility in Austria in November. If history is a guide, initial deliveries will prioritize more expensive reservations.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Henrik Fisker interview, and driving the Polestar 2 | Autoblog Podcast #643

Fisker commits to Extreme E electric off-road series

EV manufacturer Fisker has committed to Extreme E, the company confirmed Monday, and is in "advanced talks" to become a series partner and potentially field a factory team. The Extreme E series is the brain child of Formula E mastermind Alejandro Agag. It will feature purpose-built 4x4s EVs racing in remote, spectator-free venues with coverage provided by drones. The series will visit remote regions of Nepal and Saudi Arabia, among other locales, and teams will be transported from one leg to the next via ship. Extreme E is refitting a 7,716-ton former Royal Mail Ship, the RMS St. Helena, to serve as transportation and floating paddock. There will be five races in the 2021 season — if all goes to plan. The series' remote nature will make it less accessible to fans, but the choice of such locales was intended to highlight "[...] the impact of climate change and human interference in some of the worldÂ’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet," the series announcement said.  "Alejandro brought electric vehicle racing into the mainstream with Formula E and I fully support his vision to reinvent off-road racing at the same time as creating an education platform for the threats posed by climate change. Extreme E and Fisker Inc. are completely aligned in our mission and values," said CEO Henrik Fisker. Extreme E will use a spec chassis. Dubbed the Odyssey 21, it will be built by French company Spark and powered by batteries designed by the Williams Formula One team. Spark says the Odyssey 21 can do 0-62 mph in 4.5 seconds and with a range of 200km in non-racing conditions. The top speed is around 200 kph (or approximately 120 mph). While the chassis and battery pack will be provided, manufacturer teams will be tasked with developing their own electric motor and inverter. They will also have leeway in designing certain body panels, allowing them to make the Odyssey 21 look more like their own production models.