2023 Fisker Karma One - Launch Limited Edition on 2040-cars

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Fisker adds dealerships to direct sales model to boost EV sales

Electric vehicle company Fisker said on Thursday that it would add dealerships alongside its direct-to-customer distribution model to expand its sales and delivery network. The California-based company, which sells its vehicles across the United States and Canada apart from other markets in Europe, has only two showrooms or Fisker Lounges in North America — one in Los Angeles and the other in New York. In other locations, it has retail stores called Fisker Center+. Fisker said, in Europe, it will continue to offer direct sales but will bring onboard partners for sales and distribution. While the EV startup made more than 10,000 vehicles in 2023, it delivered only about 4,700 units of the Ocean sport utility vehicles due to distribution constraints. "We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year," CEO Henrik Fisker said. The company expects to send its first Ocean vehicles to new dealers by the end of the first quarter, Fisker said, adding that it has been in talks with dealer partners since November 2023. Lucid, Rivian and Fisker have followed an online and direct-to-consumer model that was started by Elon Musk-led Tesla, in their efforts to cut out middlemen that dealership models have. Earlier this week, Vietnamese electric car maker VinFast Auto said that it had signed its first five dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar also uses a dealership model. 

Fisker earnings call touts the Ocean's arrival, teases the Pear

Henrik Fisker's on his third go as head of an independent carmaker. It started with Fisker Coachbuild, putting new bodies on German sports cars to create the Tramonto and Latigo. His dreams soon went electric with Fisker Automotive and the Karma. The latest dream revision birthed Fiker Inc, the company behind the Ocean. Based on details provided during the company's Q4 and full-year 2022 results call with analysts, the third time could well and truly be the charm. The bullet points are a startup's dream. There are 56 Ocean prototypes on the roads, 15 of them in partner Magna Steyr's fleet for daily testing and validation. Fisker Inc spent less money than expected in 2022 ($702 million) and has more cash on hand than expected. And if things go smoothly in 2023, the predicted spend and gross margin could leave Fisker Inc with "potentially positive EBITDA [Earnings Before Interest, Taxes, Depreciation, and Amortization] for 2023." Huge if it happens. If there's slightly mixed news, it's with the Q1 2023 timeline. The good bit is that Fisker says homologation programs in the U.S. and seven European countries are "progressing well," the processes expected to conclude in March. After that, the company needs to secure final regulatory approvals from the U.S. EPA, California's Air Resources Board, and the seven international regions. Fisker touted the broad market strategy as lowering risk since getting approved in multiple markets would give the company the option to go where demand is greatest. The target has been to get the first 300 Ocean units delivered by the end of March, Fisker saying the company secured supplier commitments for the quarterly and annual build schedules. With the amount of paperwork yet to be done, though, hitting the March deadline could be close. After that, according to the CEO, it's back to uncut good news. Those homologation programs have apparently shown ranges better than expected for the Ocean. Instead of the 350-mile range predicted on the U.S. regime, Fisker thinks "it's going to be closer to 360 [miles]." Instead of the Europe's WLTP prediction of 630 kilometers, he said, "I think this will be closer to 700."  As of the end of February, the company is sitting on roughly 65,000 reservations or orders for the Ocean. The goal is to manufacture 42,000 units this year, the ramp-up going from 300 in Q1 to 8,000 in Q2, more than 15,000 in Q3, and at least 19,000 in Q4.

Destino's VL Automotive merges with GreenTech Automotive

Here's a twist to the Fisker/Destino/MyCar stories we didn't see coming. WM Greentech (WMGTA), the company behind the struggling-but-not-dead-yet MyCar, has merged with VL Automotive, the company that plans to take bodies from the Fisker Karma and repurpose them with a V8 engine. That car will now be part of GTA's new WM Destino brand. That latter idea comes, in part, from former Chevy Volt booster Bob Lutz, who founded VL Automotive with Gilbert Villarreal, an automotive engineer and industrialist. Vilarreal will now become chief operating officer of WMGTA. In a statement, available below, Vilarreal said the merger will let WMGTA get busy making the Destino luxury and that, "I truly believe in the production of the GTA MyCar as a practical, electric transportation solution and an affordable fleet vehicle." The Destino, of course, is neither electric nor affordable. It is expected to cost around $180,000. WMGTA thus has two brands. The GTA division will make practical little EVs like the MyCar. The WM division, on the other hand, "manufactures and distributes energy-efficient super sports cars with internal combustion engine." Now tell us, did you see that coming? WM GREENTECH AUTOMOTIVE CORP. MERGES WITH LUXURY SPORTS CAR MANUFACTURER VL AUTOMOTIVE McLean, Virginia – May 5, 2014 - GreenTech Automotive Corp (GTA), a Virginia-based wholly owned subsidiary of WM GreenTech Automotive Corp. (WMGTA), today announced the recent merger of VL Automotive, an innovative luxury sports car manufacturing company based in Detroit, Michigan. VL Automotive will merge with GTA, a wholly owned subsidiary of WMGTA, which also has a wholly owned subsidiary that produces electric vehicles. After the merger, WMGTA now has its global engineering headquarters in Detroit, Michigan, manufacturing in Tunica, Mississippi, and U.S. corporate headquarters in McLean, Virginia. VL Automotive was founded by Robert A. Lutz, former Chairman of General Motors, and Gilbert Villarreal, automotive engineer and industrialist. Villarreal will join GTA's executive team as its Chief Operating Officer. Before joining GTA, Villarreal served in various engineering leadership positions at the United States Marine Corps, the Boeing Company and General Motors. "This merger will enable WMGTA to ramp up production of the Destino luxury sports sedan while strengthening its electric vehicle division. WMGTA has proven its practical business strategy and sensible approach to product development.