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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

2016 Fiat 500X joins IIHS Top Safety Pick+ ranks [w/video]

The Insurance Institute for Highway Safety has awarded the Fiat brand its highest honor for the first time, naming the new 500X a Top Safety Pick+. It's only the second vehicle in the FCA empire, after the Chrysler 200, to score so well on the non-profit's crash testing. The 500X got top marks across the board, ranking "Good" on all the crash tests, including the tough small-overlap test. In fact, the only area where the high-riding Fiat was given a demerit was on its optional crash-prevention system. It only scored an "Advanced" rating, rather than the top grade of "Superior" – vehicles need at least an "Advanced" crash prevention rating to earn a TSP+. Of course, the whole reason we cover all these Top Safety Pick stories is so we can post video of the crash tests. The 500X story is no different, as the IIHS gives us its typical multi-angle, slow-motion peek at the small-overlap test for Fiat's new CUV. Check out the video up top. Related Video: New Fiat 500X small SUV earns IIHS TOP SAFETY PICK+ award ARLINGTON, Va. — The new Fiat 500X earns good ratings in all five of the Insurance Institute for Highway Safety's crashworthiness tests and an advanced rating for front crash prevention. The small SUV qualifies for the IIHS TOP SAFETY PICK+ award. It is the second vehicle from Fiat Chrysler Automobiles after the Chrysler 200 to earn the Institute's highest award for 2015. In the most challenging IIHS evaluation, the small overlap front crash test, the 500X's driver space was maintained reasonably well, with maximum intrusion of 4 inches at the door hinge pillar and instrument panel. The dummy's head contacted the front airbag, though it then moved to the left side, leaving the head vulnerable to contact with forward structure. The side curtain airbag deployed and had sufficient forward coverage to protect the head on the left side. Measures taken from the dummy indicate that injuries to the left lower leg would be possible in a crash of this severity, but the likelihood of other injuries is low. In the moderate overlap test, the only issue was possible injuries to the right foot. There were no problems with the side crash test performance. The vehicle also has good head restraints and seats for whiplash prevention in a rear crash and a good roof strength rating for rollover protection. The 500X has an optional front crash prevention system that earns an advanced rating.

Fiat 500e EV starts rolling off the line for the American market

Unveiled in 2020, and announced for the American market in 2023, the electric Fiat 500e is headed to our shores. The first American-spec examples of the pocket-sized, retro-styled hatchback have rolled off the Mirafiori Assembly Plant located near the heart of Turin, Italy. At launch, the 500e range will include a single trim called (RED) Edition. It stands out with red-painted door mirror caps, LED headlights, 17-inch diamond-cut alloy wheels, and a red dashboard. While it's available in red, of course, buyers can also choose Tuxedo Black and Glacier White. It's reasonable to assume other trim levels will join the range later in the production run, but Fiat hasn't revealed its future plans yet. Although we haven't driven the American-market 500e yet, we took a spin in a European-spec model in 2023 and walked away impressed with the interior. It feels much nicer overall than the last-generation 500 (which retired from the American market in 2019 but remains available new in Europe), and it's packed with fun little design details such as the Turin skyline etched into the wireless charging pad's mat. Power for the 500e comes from a front-mounted electric motor linked to a 42-kilowatt-hour lithium-ion battery pack. The motor sends 118 horsepower and 162 pound-feet of torque to the front wheels, and the battery holds enough electricity to deliver up to 149 miles of driving range. That's not much, but Fiat notes the 500e was developed for urban buyers and says the model can charge to 80% in 35 minutes. Alternatively, a full charge takes 4 hours and 15 minutes when using a Level 2 charger; that's an advantage of using a small battery. The first examples of the 2024 Fiat 500e are scheduled to reach our shores by the end of the first quarter of 2024, and the first batch of dealer-allocated cars sold out in less than a week, though a specific number hasn't been revealed. Pricing starts at $34,095 including a $1,595 destination charge and excluding incentives. Every 500e will come with a Level 2 charger or charging credits at public stations.