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Officine Abarth Classiche dedicated to Scorpion heritage

It was only nine years ago that Fiat launched the Abarth brand as its dedicated performance division. But it didn't pull the name and logo out of thin air. Though it was essentially dormant for years, the Scorpion marque has a long history of tuning Italian pocket rockets for both road and race. And now it's launched a dedicated heritage division to manage its considerable history. Opening this week, the new Officine Abarth Classiche program will be responsible, among other things, for the restoration of vintage Abarth vehicles and the certification of their mechanical authenticity. Similar to the Ferrari Classiche department, private owners of classic Abarths will be able to send their pride and joy to the factory for service, maintenance, and restoration at the hands of factory technicians and with the benefit of the company's own archives. Work will be undertaken in a dedicated, thousand-square-foot workshop at the Mirafiori Abarth factory in Turin, and will of course include Abarth-tuned Fiats. But the program is also open to all the various Lancias, Alfa Romeos, Autobianchis, and Cisitalias fettled over the years by the Italian performance studio - to say nothing of the Zagato and Ghia prototypes. Beyond restoration, Officine Abarth Classiche will also organize special events for owners of vintage Abarth machinery, and undertake a comprehensive Abarth registry. It has also commissioned a book on the history of the marque, recreated company founder Carlo Abarth's office at the Mirafiori workshop, and even signed on Carlo's widow Anneliese Abarth to serve as a brand ambassador. It's an ambitious undertaking, and you can read about it in full – along with some history of the name – in the full press release below. Related Video: 18 November 2015 The Great Abarth Classiche Project - The great story of the performances and sporting grandeur of the Scorpion and the records it has broken is celebrated through the ambitious Abarth Classiche initiative.

Fiat and PSA predicted to be Europe's biggest losers in 2013

Industry observers are expecting Europe's new vehicle sales to fall to lows not seen in decades, with Fiat and PSA/Peugeot-Citroën sitting in the lead car of the plummeting coaster. Both of those automakers traditionally count on the southern part of the continent for sales, yet consumers in that region have slowed spending due to the financial crisis.
Compounding the problem for Fiat is a lack of new product, as CEO Sergio Marchionne has stalled development to conserve cash during the downturn. PSA has invested in new vehicles, but aggressive price wars have forced it to sell its product with steep discounts. Making matters even more difficult, both companies may have their credit ratings cut this year. That would raise borrowing costs and only deepen the wounds.
The news isn't just bad for Fiat and PSA. Analysts are predicting that volume automakers in Europe lost 8 billion euros (about $10.68 billion in today's rates) overall in 2012, and they won't break even until mid-decade.

Fiat Chrysler, Peugeot announce merger as world's No. 4 carmaker

MILAN  — Fiat Chrysler and France's PSA Peugeot said Thursday they have agreed to merge to create the world's fourth-largest automaker with enough scale to confront big shifts in the industry, including a race to develop electric cars and driverless technologies. Italian-American Fiat Chrysler brings with it a strong footprint in North America, where it makes at least two-thirds of its profits, while Peugeot is the No. 2 automaker in Europe. Both lag in China, however, despite the participation of Peugeot's Chinese shareholder, Dongfeng, and are playing catching up in developing electric vehicles. Fiat Chrysler shares were trading up 9% at 14 euros in Milan, while PSA Peugeot shares were down 3.2% to 22.84 euros. The 50-50 merger is expected to offer savings of 3.7 billion euros ($4 billion), which the automakers expect to achieve without any factory closures — a concern of unions in both France and Italy where the carmakers have more overlap. Fiat Chrysler's strongest brands are Jeep SUVs and Ram trucks and it is focusing on relaunching its premium and luxury brands, Alfa Romeo and Maserati, with a focus on hybrid engines. It still makes smaller cars under the Fiat marquee, mostly for the European and Latin American markets. PSA Peugeot makes mostly small, city-friendly cars, family sedans and SUVs under the nameplates of Peugeot, Citroen and Germany-based Opel, which it bought in 2017. That is where the companies can expect to have the most overlap. The new company would be worth $50 billion, with revenue of 170 billion euros ($189 billion). It would produce 8.7 million cars a year — still behind Toyota, Volkswagen and the Renault-Nissan alliance, which make over 10 million each. Once a merger is finalized, PSA Peugeot CEO Carlos Tavares will be chief executive of the new company, with Fiat Chrysler Chairman John Elkann becoming chairman. Fiat Chrysler CEO Mike Manley will have a senior executive role. "This convergence brings significant value to all the stakeholders and opens a bright future for the combined entity," Tavares said in a statement. Manley called it "an industry-changing combination," and noted the long history of cooperation with Peugeot in industrial vehicles in Europe. The 11-member board will be made up of five members from each company plus Tavares, who is locked in as CEO for five years.