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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

Jay Leno gifts wounded warrior a Fiat 124 Spider Abarth

Comedian and car guy Jay Leno is making the talk show rounds ahead of the debut of the new season of Jay Leno's Garage. After revisiting his old digs at The Tonight Show on Monday, Leno arrived on the set of The Today Show Tuesday morning, and much as he did in 2014, one of America's wounded veterans was the big beneficiary. Stephanie Morris, a US Army specialist was stationed at Bagram Air Force Base in Afghanistan when two rocket-propelled grenades landed inside the base's perimeter, shattering her left femur and fracturing her right foot. What followed was three years at Walter Reed Army Medical Center, where Spc. Morris worked to keep her right leg, undergoing intensive physical therapy and three dozen failed surgeries before ultimately deciding on amputation following her participation in the Warrior Games last June. The amputation was on the Fourth of July. Leno, who's long been a supporter of American troops and an active USO participant, met with Spc. Morris, and took her for a spin in the new Fiat 124 Abarth Spider. And like Leno did in 2014 when he gave Corporal Ethan Laberge a Dodge Challenger Hellcat, Morris's visit with the comedian ended with the Abarth's keys in her hand. Watch the video above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Fiat 500X packs 2.4 liters of disappointment

Our long-term 2016 Fiat 500X is a fine little crossover that's nearly undone by a underwhelming and often frustrating powertrain. The 2.4-liter naturally aspirated four-cylinder/nine-speed automatic combo can be found in a number of FCA products. In every single application I've used this engine, the takeaway has been the same: It's a boat anchor. I like our 500X, I really do. I haven't spent as much time behind the wheel as I would like, but I've put thousands of miles on its platform twin, the Jeep Renegade, and two vehicles are essentially the same underneath. The Tigershark 2.4-liter makes 180 horsepower and 175 lb-ft of torque, good numbers on paper, but in practice the engine is buzzy and slow to rev. The engine feels dated. In contrast, the base 1.4-liter turbocharged engine feels much more lively despite being down 20 horsepower. The low-end grunt is owed to the 9 additional pound-feet of torque the engine makes over the 2.4-liter. It may not match it on the top end, but not many people are running a 500X to redline. The issue I have is that the 2.4-liter is the only available option on the higher-spec models like our Trekking Plus, so if you want some options you're stuck with this engine. The 2.4-liter is exclusively paired to a 9-speed automatic transmission that's built by ZF. As great as some of ZF's other gearboxes are, this 9-speed is varying degrees of bad in every application that I've used it, including the Honda Pilot, Acura TLX, and Jeep Cherokee and Renegade. Shifts can be abrupt, and the manic transmission is constantly hunting in an effort to find the most fuel-efficient gear. More than once I've been left waiting for a kick down in order to move with some gusto. Don't let my harping about the powertrain warp your vision of the 500X. It's a fun little vehicle and arguably Fiat's best product (the 124 Spider is mostly Mazda), but it's frustrating when a pleasant little crossover is brought down by such a lackluster powertrain, made worse by knowing the 1.4-liter is so much better. There's an easy fix, Fiat: Offer the 1.4-liter in all engine trims. And to be fair, it's almost kind of fun around a racetrack. See the video below. Related Video: