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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

All Fiat 500 production moving to Poland by 2015?

With the next-generation Fiat 500 expected to debut in 2015 with more of a global presence, there is a growing possibility that production of the cute little hatchback will be consolidated to a single plant in Poland. According to Automotive News Europe, Fiat plans to end production of the 500 in Toluca, Mexico, which is expected to better fill Fiat's European production capacity, free up more North American capacity and create a single Fiat 500 design for all markets.
Currently, Fiat builds two similar but structurally different 500 models for Europe and North America, and assembling just one version at the Tychy, Poland would allow it to cut costs for development of the new car. This would also help fill some of the capacity void that Tychy has suffered in recent years, building just 300,000 units last year compared to more than double that in 2009. The report says that while Chrysler's North American production capacity is near its limit, Fiat's European plants will be used to meet increased demand before a new plant is built in North America. As for Toluca, there is no indication as to what vehicle Chrysler would replace the 500 with at this facility, which also builds the Dodge Journey.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.