Over 20 New 2013 Abarth Models Available Now!!! All At Least $2,000 Off Msrp!!! on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Fiat's Marchionne ponders Chrysler going public again

Fiat boss Sergio Marchionne says there's a real possibility that its majority-owned Chrysler Group may eventually return to the ranks of publicly traded companies. According to Bloomberg, the Fiat and Chrysler CEO gives that a "50 percent chance" of happening, but he doesn't appear to favor that scenario: "My preference is to be one single company... we belong together."
Marchionne has seemingly been operating under the assumption that Fiat will eventually own all of Chrysler, working to buy up the shares it doesn't own and looking to buy out the retiree trust fund that it shares Chrysler ownership with. Certainly, Chrysler going independent again would be increasingly difficult, as the companies continue to blend products, technologies, facilities and staffing, a trend started immediately after the Italian automaker became custodian of the brand following Chrysler's bankruptcy in 2009.
Marchionne's remarks to the media came at Chrysler's Kokomo, Indiana plant, where he was on hand to announce a major investment at four facilities in the state to build eight- and nine-speed automatic transmissions.

2020 Fiat 124 Spider Abarth Review | Miata Arrabbiata

The Mazda MX-5 Miata is one of our favorite sports cars, and it’s hard to imagine how it could be improved – especially after Mazda added a revvier, more powerful engine for 2019. That presents a potential issue for its platform mate, the 2020 Fiat 124 Spider, which hasnÂ’t received a similar update. So we spent some time behind the wheel of an Abarth version on the road and on a track to see if thereÂ’s a reason to choose it over its new-and-improved twin. While itÂ’s unchanged for 2020, the 124 AbarthÂ’s engine does the lionÂ’s share of the work charming the driver. The 164-horsepower 1.4-liter turbocharged inline-four is no longer more powerful than the MiataÂ’s 181-hp 2.0-liter naturally aspirated engine, but the Abarth remains the torque king, packing 184 pound-feet to the MiataÂ’s 151 lb-ft. More importantly, the Abarth makes its power down low, feeling punchier at low rpm and taking far less work with the shifter to keep it in the power band. ThatÂ’s particularly nice around town when you might not want to push the car to redline repeatedly. The trade-off is that it feels much less exciting near redline, and the throttle response is lethargic compared with the snappy Mazda engine. And on a racetrack, that extra precision and power at the top end makes for a more rewarding experience. Besides user-friendly torque, what sets the 124 Spider Abarth from the Mazda is the sound. The Abarth is the only 124 available with the special Record Monza exhaust, and it makes the Fiat growl and snarl like only Italian cars can. And of course, itÂ’s all the better when you drop the top, expediting the sound to your ears. It makes the car feel more expensive and unusual than it is. Now, the Miata has its own more refined purr thatÂ’s lovely, too, but the FiatÂ’s soundtrack is giggle-inducing at every drop of the throttle. Capping off the powertrain is the FiatÂ’s transmission that I found to be just a bit better than the ND MiataÂ’s. It has heavier, more mechanical shifts that arenÂ’t as notchy as the MiataÂ’s. ThatÂ’s still a compliment to Mazda, though, as the FiatÂ’s transmission comes from the previous-generation NC Miata. It was chosen to handle the turbo engine's torque. The only complaint is the bizarrely shaped shift knob that never felt comfortable regardless of my grip. The AbarthÂ’s styling is another point of differentiation.