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Fiat 500X takes the blue pill

The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards - a good third larger than the original whose spirit it embodies.
So how did Fiat make it grow? We'll give you a hint, Morpheus: it didn't take the red pill. As if it doesn't itself know, Fiat puts forward this possible explanation that's worth a watch... if you can make it through the first borderline-NSFW scene without puking. All we'll say is that the sexual suggestiveness of the 500 Abarth ad with Catrinel Menghia was a bit more palatable.

Lapo Elkann calls out Renault Twingo for copying Fiat 500 [w/poll]

Small cars are becoming big business, especially for European automakers that are amping up the style. But is each new Euro city car's style unique?
Lapo Elkann is calling that into question. The brother of Fiat chairman John Elkann and the grandson of his late predecessor Gianni Agnelli is known as much as a style icon as he is for his work within the Fiat Group, which he has served in various capacities. He's combined the two by birthing various special editions of the Fiat 500 like the Gucci edition (to say nothing of his own denim-clad Ferraris), but now his eye is fixed on another European city car: the new Renault Twingo.
Posting photos of both vehicles on his Facebook page, Lapo is calling Renault out for what he sees as copying the Cinquecento's design.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."