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Fiat trademarks '124', '124 Spider'

On December 18 Fiat submitted two trademark applications to the US Patent Trade Office, one for "Fiat 124," the other for "Fiat 124 Spider." AutoGuide suspects these are the names that will be applied to the Fiat version of the 2016 Mazda MX-5 Miata. The new Miata was at one time going to provide a new roadster platform for Alfa Romeo. Then Fiat Chrysler CEO Sergio Marchionne said that Alfas had to be built in Italy, which, in terms of production ease, put the kibosh on using the Mazda platform. That led to the expectation that the vehicle would move to another brand in the Fiat stable, and recently Alfa Romeo CEO Harald Wester told Car that "The Far East import will probably find a new home with Fiat-Abarth." This would be a redux of the 124 name, last used from 1966 to 1974 on a dowdy but much praised sedan, and from 1966 to 1985 on a convertible known as the 124 Sport Spider (pictured). Having trademarked both names - assuming the company uses them - hardtop and convertible versions of a new 124 are expected, but we're unsure about a variant with four doors.

Fast Porsches and gold BMWs | Autoblog Podcast #548

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts and Contributing Editor James Riswick. The trio discuss driving the BMW X2, the Porsche 911 GT3, the Volkswagen GTI and Autoblog's new long-term Kia Stinger GT as well as a new engine for the Ford F-150. They also reflect on FCA and Ferrari head Sergio Marchionne and what his passing means for the future of those two companies. Autoblog Podcast #548 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: 2018 Porsche 911 GT3, Volkswagen GTI, BMW X2 and Kia Stinger GT Sergio Marchionne Ford F-150 Mercedes-Benz A-Class Feedback Email – Podcast@Autoblog.com Review the show on iTunes Earnings/Financials Podcasts BMW Ferrari Fiat Kia Porsche Volkswagen Coupe Crossover Luxury Performance porsche 911 gt3 bmw x2

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History