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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Mopar highlights wild SEMA creations, AWD Challenger Concept

Thanks to 15,345 square feet of display area, FCA US' Mopar division certainly has ample space to display its parts and accessories at the SEMA Show. To lure attendees to check out all of those cars and components, the company is now revealing ten tuned vehicles for this year's aftermarket event. This isn't even the brand's whole fleet for the show, but it includes some major highlights for Dodge and Ram fans. A lack of traction traditionally makes rear-wheel-drive muscle cars dismal to drive when the weather gets slippery, but the Dodge Challenger GT AWD Concept (above) solves that age-old problem at SEMA. In addition to powering all four wheels through an eight-speed automatic, it boasts an angry-looking, wide-body kit with aggressively flared wheel arches. The asymmetrical stripe with Header Orange accents also adds some extra panache to the Destroyer Grey and Matte Black color scheme. The coupe can back up the macho look thanks to the Scat Pack 3 Performance Kit that adds 75 horsepower and 44 pound-feet of torque to the 5.7-liter V8. However, before you get too excited about driving one this winter, FCA US spokesperson Ariel Gavilan tells Autoblog: "It is only a concept." Mopar isn't done tuning Dodges for SEMA. The Charger Deep Stage 3 shows what's possible with the company's catalog by packing the Scat Pack 3, strut tower braces, coilover suspension kit, and bigger brakes. Meanwhile, the blacked-out Dart GLH Concept tries to harken back to the style of the famous Omni GLH by fitting a red-accented body kit, including a Mopar Performance aluminum hood. If the standard Ram 1500 Rebel is somehow too subdued, check out the Rebel X (right) in a vibrant shade called Copper. To be ready for anything offroad, it wears some muscular flares to fit 17-inch beadlock wheels and 35-inch Toyo tires. A concept, two-piece front skid plate protects the front. Drivers should also be comfortable no matter where they drive thanks to prototype Katzkin leather seats and a concept air-ride suspension. Chrysler enjoys some mods, as well. The 300 Super S has suave style with Matte Cerulean paint, concept 22-inch wheels, and a grille with little Mopar Ms dotted around it. Performance also sees a boost with a tuned engine, bigger brakes, and coilover kit. The gray 200 S Mopar is similarly stylish with a complete body kit, including a conceptual, dual-vented hood. Fiat and Ram's commercial models aren't left out of the SEMA fun, either.

New Fiat 500e is coming to America, including fashion-forward one-offs

LOS ANGELES — It seems that Fiat took our advice and will bring the electric Fiat 500 to America. It will also adopt the 500e moniker like its predecessor, which happened to be only for the U.S. market. Unfortunately, we're going to be waiting a little bit for the American 500e. Fiat announced it won't be on sale until early 2024, with a full reveal of the American version coming at next year's L.A. Auto Show. While we have certainly seen a possible niche in the market for the chic hatch, we do worry a little bit about whether that will still be there in another year and some change. Fiat 500e Giorgio Armani View 4 Photos As for a quick recap of why we think the 500e has a shot in the U.S., well, it offers pretty solid value. In Europe, it's priced below both the Mini Cooper S E and the short-range Nissan Leaf. Simultaneously, it offers more range than either of those cars with an estimated 199 miles on a charge. That likely would go down in U.S. testing, but should still top the Leaf's 150-mile estimate even on the EPA test cycle. Assuming pricing still undercuts those two cars and range doesn't change significantly, it would be a great entry-level EV with oodles of style. Plus, Fiat has a single model on sale right now (the 500X), and dealers are likely begging for more options to offer. Fiat 500e Kartell View 4 Photos Speaking of style, Fiat brought a trio of custom models designed by fashion brands Giorgio Armani, Kartell and Bvlgari. They aren't new, having been shown in years past, but they're still very sharp. The Giorgio Armani has laser-etched paintwork to simulate fabric weaves, the Kartell has cool, futuristic plastic panels, and the Bvlgari has a custom 500-badge brooch in the steering wheel, which is both stylish, but also probably dangerous. Fiat 500e Bvlgari View 4 Photos We're also hoping that with a launch date in 2024, the electric 500 Abarth that will be revealed soon will also be imported. We would also love to see the convertible version that underpins the Armani car make the trip to our shores, too. We're sure to get more information in the future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.