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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

2023 Fiat 500e First Drive Review: A European preview

TURIN, Italy – AmericaÂ’s relationship with the Fiat 500 has been rocky at best. Skimming over the original, pre-war model, the second-generation 500 (the one with a rear-mounted engine) was briefly sold here with funky headlights that stuck out from the front end like a bugÂ’s eyes. Small and underpowered, though a tremendous amount of fun to drive in its own way, it didnÂ’t catch on and moseyed out of our market after a few short years. The third-generation 500 spearheaded FiatÂ’s return to the United States when it disembarked here in 2012. It sold as well as you can expect a European-flavored subcompact hatchback to sell in the Ford F-150Â’s bastion and bowed out in 2019, though itÂ’s still sold across the pond alongside its intended successor. That would be the fourth-generation 500, unveiled in 2020, which kept the retro design but went electric-only. Sales in the United States are scheduled to start in early 2024, meaning the cheeky hatchback will be about four years old by the time it turns a wheel on American pavement. Is it worth the wait? I traveled to FiatÂ’s home town of Turin in northern Italy to get a better idea of what makes this fun-sized EV buzz. ThereÂ’s one point I need to address right off the bat: what you see in our gallery isnÂ’t exactly what youÂ’ll get when the new 500 rolls into American showrooms with an “e” attached to the end of its name. Fiat hasnÂ’t detailed the American-market model yet, but itÂ’s reasonable to assume most of the changes will be found on the specifications sheet and on the list of standard and optional equipment. Fiat canÂ’t take a European-market car and ship it here unchanged, but IÂ’m not expecting significant updates to the exterior or interior design — nothing suggests it will morph into an outdoorsy four-door crossover. Speaking of design, itÂ’s been the 500Â’s main selling point since the last-generation model made its debut in 2007 so FiatÂ’s edits were pretty light. IÂ’d guess someone who isnÂ’t up to date with whatÂ’s happening on car planet might not realize that theyÂ’re looking at a new 500, and thatÂ’s intentional. Still unabashedly retro, the model stands out from its predecessor with a new-look front end that features two-piece LED headlights and a big “500” emblem, bright beltline trim and a more chiseled hatch.