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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

All Fiat 500 production moving to Poland by 2015?

With the next-generation Fiat 500 expected to debut in 2015 with more of a global presence, there is a growing possibility that production of the cute little hatchback will be consolidated to a single plant in Poland. According to Automotive News Europe, Fiat plans to end production of the 500 in Toluca, Mexico, which is expected to better fill Fiat's European production capacity, free up more North American capacity and create a single Fiat 500 design for all markets.
Currently, Fiat builds two similar but structurally different 500 models for Europe and North America, and assembling just one version at the Tychy, Poland would allow it to cut costs for development of the new car. This would also help fill some of the capacity void that Tychy has suffered in recent years, building just 300,000 units last year compared to more than double that in 2009. The report says that while Chrysler's North American production capacity is near its limit, Fiat's European plants will be used to meet increased demand before a new plant is built in North America. As for Toluca, there is no indication as to what vehicle Chrysler would replace the 500 with at this facility, which also builds the Dodge Journey.

Fiat loses $14k on every 500e it builds, Marchionne doesn't want you to buy one

Fiat Chrysler Automobiles CEO Sergio Marchionne made some interesting comments during a frank and entertaining talk at the Brookings Institution earlier today, saying he hoped that no one bought the Fiat 500e, the well-received EV based on the adorable Italian car.
"I hope you don't buy it," said Marchionne, during a talk and question-and-answer session that focused on the aftermath of the automotive bailouts, "because every time I sell one, it costs me $14,000."
"I'm honest enough to tell you that I'll make the car, I'll make it available, which is my requirement. I'll sell the limit of what I'm required to sell and not one more," Marchionne said. "If we build just those vehicles, we'll be back in Steve [Rattner's] successor's office in Washington asking for a second bailout, because we'll be bankrupt by Christmas"