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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Facelifted Fiat 500 coming to Frankfurt

Previous spy photos already indicated that a refreshed Fiat 500 was on the way, but the latest shots of it in a parking garage have suggested a much more significant update to the little Italian hatchback than we first thought. Surprisingly, the most recent examples to be photographed have started wearing even more concealment than when we last saw one testing. The camouflage for this hatchback and convertible is so all-encompassing that it makes picking out precise details very difficult. As with the previous shots, the refresh is definitely bringing revised front and rear fascias. However, these photos also show the headlights well masked, and the copious camouflage around the rear-side windows suggests possible changes there, as well. At the rear, the taillights are hidden, but they appear slightly altered with a red portion at the top and white area at the bottom. The concealment is just as prevalent inside, but the 500 appears to maintain a two-tone look. Both body styles of the 500 are rumored to debut sometime this year, possibly at the Frankfurt Motor Show in September.

Fiat 500e order guide shows $32,500 starting price for the U.S. market

UPDATE: After publishing this post, Fiat announced its Fiat Pass with some images of the 500e Red, one of the initial trims to ship to U.S. dealers. The pass is "a digital collectible that acts as a social VIN to unlock fun rewards and extraordinary experiences that celebrate the FIAT brand’s iconic heritage and its shared, sustainable future." The benefits of signing up for an as-yet-unknown price include priority access to order the 500e Red, digital art, "mobility credit" for driving the 500e, and "priority access to future vehicle releases." Here's a photo of the 500e Red, followed by the original post: Last year, Fiat said its cute, dinky 500e electric hatchback would go on sale here at the beginning of 2024. We're not far from the calendar's big turn. Fiat's U.S. site opens with a banner telling us, "Get ready to revel in the details," December 5 being the day to unlock 500e specs and to "Take a closer look at all-electric Italian engineering." While we wait, Cars Direct did its usual, finding an early order guide with an MSRP for the 500e: $32,500, excluding destination. If that's the number that ends up on window stickers, the electric two-door would fall between the two trims of the single ICE four-door Fiat currently sells here, the $30,245 500X Pop Techy Traveler and the $33,275 500X Sport Sporty Socialite. All prices exclude the destination charge unless noted. This MSRP also puts the 500e under all but four EVs on the market at the moment, the $28,140 Nissan Leaf, the $26,500 Chevrolet Bolt, and the $27,850 Bolt EUV, and the $30,900 Mini Cooper SE. In fact, $32,500 is less than the price of the bygone 500e; when it left the market in 2019, it cost $33,210. That's an ostensible difference of $710, however — and this might be the most frightening sentence we write all day — the U.S. Bureau of Labor Statistics CPI Inflation Calculator tells us that $33,210 in May 2019 is equivalent to $39,898.76 in October of this year. We only have European specs to go on until December 5. In Italy, the 500e runs on a 42-kWh battery powering a single motor on the front axle capable of 117 horsepower but restricted to a maximum power rating of 94. Range on the WLTP cycle is 199 miles. Our EPA-rated range will be lower, although it should handily beat the 84-mile estimated range of the old car.