Fiat 500 Sport, Katzkin Red Leather Interior, Bose Sound System, Sunroof on 2040-cars

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Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Junkyard Gem: 1979 Fiat Brava Sedan

Ever since I started spending too much time crawling around in junkyards, about 40 years ago, one thing has been constant: a steady supply of Fiat 124 Sport Spiders and X1/9s scattered among the dullsville econoboxes. These cars were shinier in the early 1980s, but they remain just about as easy to find today in your local Ewe Pullet. Of course, the current generation of Fiat 500 has been with us for a decade and so the days of shiny junkyard Fiats have returned for us. But what about the other Fiat models sold here prior to the company's departure from our shores in 1982? I've found the occasional discarded 128 and even a couple of 850s, but the rear-wheel-drive Fiat sedans of the 1970s and 1980s have become all but extinct. I'm not expecting to find a junkyard 130, ever, but this year I have managed to spot a pair of 131s (which were badged as Bravas during their last couple of years in North America). Here's one of those cars, now residing in a Denver yard. Unusually in the case of a Junkyard Gem, I know something about this Brava's history. Back in 2019, the owner of a beloved Fiat repair shop passed away and all 75 Fiats (plus some Alfa Romeos and Lancias) in the shop's storage yard went up for auction, cheap. I did my best to spread the word about these cars, and some got rescued. You can see our subject in this photo above, awaiting its new home. It had a lot of surface rust from sitting outside for decades, but not a lot of genuinely alarming corrosion. Along with a white '79 Brava sedan nearby, it was purchased for a couple of hundred bucks— at most— and towed out of there. Perhaps the buyer or buyers of those two Bravas planned to flip them for a profit, or maybe the intent was to fix them up and drive them. Two years later, both are parked in the same boneyard just north of downtown Denver. I'm guessing that everybody in Front Range Colorado who wanted an old Fiat sedan already has a half-dozen, and the 20-hour tow to places like Chicago or San Francisco is just too daunting for Fiat fanatics in those places to come here and buy a car. The 131/Brava could be bought new in the United States from the 1976 through 1981 model years. In 1979, the list price of a carbureted Brava sedan was $7,583 (about $30,860 in 2021 dollars). That was a lot cheaper than its similarly-sized BMW 320i rival, which cost $11,810, though the plusher and more powerful $8,129 Datsun 810 sedan must have stolen some sales from both types that year.