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Fiat contemplating sub-brand to compete with Dacia, Datsun
Tue, 05 Feb 2013You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."
Marchionne assures Fiat jobs will stay in Italy, amid Chrysler merger talks
Sat, 01 Jun 2013Even though Fiat CEO Sergio Marchionne has repeatedly said he won't pick up, leave Italy and take his Fiat factories with him, his occasional pointed comments about the challenges of running operations in that country has worried Italian politicians dealing with government, economic and labor-force seizures the past few years. After Fiat Industrial announced it was moving its headquarters to London and it was rumored that the car division's HQ would move to Auburn Hills, MI after the merger with Chrysler, it was worried that more Italian jobs would disappear.
Industry Ministry Flavio Zanonato sought assurances from both Marchionne and Fiat chairman John Elkann that they would "commit to the country," and it appears those assurances have been given. Unemployment in Italy is at 20-year-highs and car sales are at 20-year-lows, but Marchionne said "We have confirmed our commitments for Italy" and the company will hold steady on employment. The nation and the corporation said they would work together to "relaunch Italy's car market," although it's not clear what either of them will be able to do beyond wait it out. At the very least, Fiat's stance means there's one less ball the country's politicians have to juggle.
1960s Fiat 500F becomes 960-piece Lego Creator Expert kit
Sun, Mar 1 2020Properly restored, the rear-engined Fiat 500 released in 1957 is worth more than most late-model front-engined examples. Lego is making it more accessible by adding a 1960s 500F model to its Creator Expert line of kits. This isn't the first Lego Fiat 500 we've seen, but we're not sure if this official one is related to the unofficial one we last saw back in 2018. The 960-piece set measures about four inches high, nine inches long, and four inches wide, meaning it will take up quite a bit of space on your desk. Lego recreated the 500's proportions with surprising accuracy, and its designers included details like the round headlights, the chromed emblem on the front fascia, the dish-shaped hubcaps, and the vented rear decklid. It's not as realistic as a die-cast model, but it's recognizable as a 500. Opening the hood reveals the gas tank and the spare tire — just like on the real car. Lego has thankfully left out the rust that tends to develop in the battery tray, which is right behind the front fascia. Both doors open to reveal a three-spoke steering wheel with a Fiat logo, a moving gear selector, a handbrake lever you can raise and lower, as well as a folding soft top — again, just like on the actual 500F. Lower the decklid to find the Danish firm's best rendition of Fiat's air-cooled twin, which in real life develops 18 horsepower and 22 pound-feet of torque in the 500F. Zero to 60 mph (its top speed) optimistically takes about a minute if you're on flat ground with a favorable tail wind. The replica's zero-to-60-mph time depends on what you're carrying it in. It totes a suitcase on its back everywhere it goes, and the kit includes a painting of a 500 in front of the Coliseum propped up on an easel. Lego will release its Fiat 500 on March 1. Sold online and through authorized retailers, it's priced at $89.99, which makes it a bargain compared to a vintage one. The catch is that you can't take it out for gelato. If you'd rather invest in one you can drive to cars and coffee, there's a 1967 500F just like the one Lego offers in its kit listed in the Hemmings classifieds for the princely sum of $29,500, or about $27 per pound — yikes. Related Video: Featured Gallery Fiat 500F Lego kit View 14 Photos Toys/Games Fiat