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2013 Fiat 500e looks loud, runs quietly

Somebody wanted it, so we all got it - the Fiat 500e, the electric city car packed with enough Earth-saving tech that CEO Sergio Marchionne quipped (admittedly, early last year) that each one built will cost Fiat $10,000. The good news is that it not only comes with tons of EV-only gadgets and features, it does a good job, to our eye, of flaunting its electric looks and it offers the kinds of personalization one would expect of a hatch in the 500 family.
The multi-contrast exterior is grouped into three color packages, including an e-Sport Package that pairs mean with green. The Interior can be had in either Nero or Steam, both coming with Electric Orange accents, and a seven-inch TFT screen with all kinds of electric-car-status details.
Juice comes courtesy of a 111-horsepower electric-drive motor with 147 pound-feet of torque, using a battery rated at 24 kWh. Range is estimated at "more than 80 miles" on the 15-inch Firehawk GT low-rolling resistance tires, but Fiat says stories of "greater than 100 miles" aren't uncommon. With our high-res gallery above, you don't have to go that far to check it out from every angle.

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344:

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.